What is the future retail model of the Nordstrom Local concept store?
“We are always trying to find a retail model that creates a better consumer experience,” said Jamie Nordstrom, president of Nordstrom stores. “We are working hard to improve the efficiency of being a good retailer in every major market. Nordstrom Local is one of them. Important strategy."
Since its inception, Nordstrom has been continuously improving the retail experience.
As early as the mid-1990s, it began to try online sales and home delivery business.
Today, Nordstrom operates 373 stores in 40 states, including 122 direct stores and 239 discount stores in the US, Canada and Puerto Rico.
When many competitors try to solve the problem of sales decline through in-store experience or a face-to-face approach, Nordstrom is opening up new revenue channels with a multi-pronged approach.
Based on the concept of “Technology + Care”, Nordstrom has developed a new management service application Style Board.
Style Board provides a team of online personal stylists who will use the questionnaire to understand the customer’s personal style and complete the matching of clothes, accessories, jewelry and so on. In the form of an email, an online personal stylist will send a dress recommendation to the customer telling him which clothing may match the item he just bought.
For a class of consumers who don’t like to go shopping, Style Board is an ideal consumer experience, because it doesn’t have to deal with real-life stylists, it can also solve the problem of dressing.
If the customer wants more professional collocation knowledge, there will be a professional stylist in the community concept store.
Ideally, customers and personal stylists build a trusting relationship, and when you need a suit or style change, the stylist is on call.
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