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Selling goods in the Bronze Age: from a single point purchase to a full-process full-stack consumer experience
Nowadays, everyone buys goods with such an annoyance: it is convenient and cheap to buy online, but many products can’t be seen and directly perceived. Buying them back in a hurry may not be what you want; if you buy them online, the price may be It will be more expensive.
Qumei Jingdong’s home will not have this problem. Because here, a large part of commodity consumers can first be perceived online, and if they feel appropriate, then directly scan the code online to purchase, which is equivalent to the double advantage of "offline experience + online price". Of course, this is just a rough summary of the new way of selling goods in Qumei Jingdong’s home. Compared with the “single point rough purchase” of traditional stores, Qumei Jingdong’s home brings customers a full-process full-stack consumer experience. .
Let me talk about the whole process. In the past, people bought pots and pans, or bought clothes and skirts. They only ordered the order and paid for it. It was very rough and even rough. In Qumei Jingdong’s home, it is totally different. You can observe the feeling at a close distance, whether you like it or not; then try it out and try it out; do a variety of matching to see the overall effect; you can even integrate the product you want to buy into your home. In the home environment, look at the overall set, layout effect ... see no, used to be "purchased to get the goods", and now is "purchase to get the effect".
Look at the whole category. Some people may ask, in Qumei Jingdong’s home, is the purchase of furniture, the magical power of "purchase is the effect", of course not! In fact, with the strong supply chain integration and transformation capabilities of Jingdong, the SKU of Qumei Jingdong Home has now expanded to more than 3,000. From the original home furniture, especially furniture, to 3C electronic products, books, clothing and other categories, appeared Ya Meng beauty instrument, love pajamas, BEATS headphones, Foreo cleansing instrument, Zwilling, lazy corner , Jess, Quintas, Golden Rice, Cubs, Coralli, Fuji and other products that seem to "do not appear", of course, there are also the most influential brands in Beijing, Kumi, and flowers. These have greatly enriched the customer’s full category selection and one-stop shopping.
Finally, talk about the full stack. "Grandfather and grandmother, Carrefour, Wal-Mart; 40-year-old middle-aged Wanda Plaza, New World; 20-year-old young people, Joy City, Taikoo Li..." This seems to be a common recognition of the people in the Beijing business circle. know. However, Qumei Jingdong’s home is now breaking the barriers of such crowds with a full-stack style, making it suitable for young, middle-aged, young and young; of course, it also breaks through the limitations of individual consumers’ life, regardless of the consumer’s At any stage of growth, it can meet its needs.
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