Many brands have tried water
In 2018, the citizens of Wuhan found that the 24-hour convenience store represented by Zhongbai Luosen and Today has become quieter and more, and has become the main force to satisfy the consumption of citizens. “There must be a big supermarket in the past week, and now I’m going to go less.” Huang Jing, who lives in Fruit Lake Street, Wuchang District, Wuhan City, said that in the past, visiting the supermarket was a necessary ritual part of the whole family every week, and now most of the time I go downstairs. The convenience store can solve the demand.
Back to 11 years ago, “Good to the West” was the first 24-hour convenience store in Wuhan. It was hailed as the “Jianlie” in Wuhan convenience store. It opened 10 stores in 1997, but after one year. All closed.
In 2002, Zhongbai Group, a leading local retail company, opened six Haobang convenience stores, but after a short period of time, it was not mature due to market demand, especially at night.
In addition to the immature consumer market, the price of convenience stores is slightly higher than that of general supermarkets, but the types of goods are relatively simple, lacking the supply of fresh food and breakfast that are common in convenience stores today, so the public feels that they can’t make a move.
What really opened the convenience store market in Wuhan was the “Today” convenience store that attacked Wuhan in 2014. As of late May 2018, in Wuhan for more than three years, Today’s Wuhan store has broken through the 300 mark. Today even moved its headquarters to Wuhan. "The reason why we want to move our headquarters to Wuhan is to benefit from the fertile soil of Wuhan’s new convenience store growth. Wuhan is a city that is rapidly developing in urbanization, and people have huge consumption upgrades. The demand, while Wuhan has a large number of young people including more than 1 million college students." Today founder and CEO Song Yingchun told reporters.
In Wuhan, the number of stores is not much different from that of Today. It is a 24-hour convenience store jointly opened by Zhongbai Group and the internationally renowned convenience store brand LAWSON. "At present, there are 250 outlets in Wuhan, and this year it will expand to 300." The relevant person in charge of Zhongbai Luosen said. In May last year, Zhongbai Luosen quickly opened 100 stores in less than one year. The number of other local chain brands, Muchen Convenience Stores, has exceeded 200, and plans to expand direct sales stores.
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