Aiming at quality consumption
The China Retail Fair will be held soon.
At 1 o’clock in the morning, the reporter came to the Today Convenience Store adjacent to Jianghan Road Pedestrian Street. The store was brightly lit, except for beverages, instant noodles, yogurt, rice, oil and other convenience supermarkets, as well as steamed buns, sausages, marinated eggs and other cooked food supplies. Even the sale of cold medicines, anti-inflammatory drugs and other drugs, the signboard "open 24 hours" at the door is very eye-catching.
Only one staff member on duty is on duty and is busy sorting out product barcodes. Within 20 minutes of the reporter’s stay, several citizens singing at nearby KTV and two "takeaway" deliverymen came to buy and pick things up. The clerk Chen Jie told the reporter that after zero o’clock, the business will be less. At 7 o’clock in the morning, it can generally sell about 800 yuan of goods, mainly cooked food.
“The busiest time is from 20:00 to 4:00.” Chen Jie said that there will be 2 to 3 employees in the prime time store. Due to the opening of the commercial street, the turnover can reach 4,000 yuan. Most of the guests are young people and taxi drivers. Beverages, breads, biscuits, etc. are the most popular.
The reporter visited a number of 24-hour convenience stores and found that fresh food such as lunch, rice balls, and sandwiches are standard. “The advantage of the 24-hour convenience store is its closeness and convenience. At present, many convenience stores have carried out business on platforms such as Meituan and Hungry, and can provide delivery services to customers.” Zhongbailuo, Luchang Road, Wuchang Mori store manager Zhao Man said.
“Now, the main consumer group is young people between the ages of 18 and 25, not only asking for convenience, but also the taste of fresh food is better.” Zhao Man, for example, said that a sandwich in the store would take 3 months to develop. level. The fresh lettuce in the sandwich should be washed 4 times with ice water to ensure that each sandwich has white cabbage and leaves, which are crisp and not dry. It is also necessary to strictly control the quality and taste of ingredients such as bacon, chicken chops, sauces, etc., and the order of stacking and coating are all stressful. Each sandwich is standardized at the factory and used time to grab freshness.
“I think the biggest difference between a 24-hour convenience store and a traditional store is the experience. Today’s convenience stores pay more attention to the comfort of customers. Therefore, they generally provide cooked food, have a rest area, and the store is more clean and tidy. At the same time, the staff is very enthusiastic, making people feel that the business is not only to sell the goods, but to provide customers with a better shopping experience." China University of Geosciences (Wuhan) junior student Shen Jiaxuan said.
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