Carrefour’s first smart store in the world, Le Marché, opened:
On May 20 this year, Carrefour’s first smart store “Le Marché” was officially opened in Shanghai Tianshan. It is the latest WeChat payment smart retail flagship store, which has assembled innovative retail technologies such as face payment and scan code purchase. For the first time, content IP such as “fridge” and “creation 101” entered the offline large-scale commercial super-business. The opening of the new store not only further enriched Carrefour’s business in China, but also improved the arrival rate of young people through convenient and fashionable experience and trend content IP, and improved sales and operation efficiency. It is reported that stores in Shenzhen and other places are about to be upgraded and upgraded, and the smart retail transformation will gradually be promoted in stores across the country.
Cannes teamed up with Tencent to showcase the new smart retail formats to the world
At the Cannes Creative Festival in France, which just ended in June, Carrefour and Tencent demonstrated the innovative approach to retail transformation in the past six months, trying to truly achieve a seamless integration of retail and consumer digital life.
Ø Obtaining members: Distributing posters and filling in forms at the counter have become a thing of the past. WeChat payment, brand public number and small program can complete user access and get members in one step.
Ø Brand App Traffic: User insight and precise targeting of Tencent’s social advertising, boosting brand app downloads by 454% and orders by 157%.
Ø Optimize the shopping experience: scan code purchase, WeChat and face recognition payment, border shopping and checkout process to greatly enhance the shopping experience.
Ø IP cross-border cooperation: Join Tencent Variety IP "Produce 101" for online promotion and offline promotion activities, and daily sales increased by 3249%.
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