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> The pattern of online purchase and delivery to the store has risen again, and targeted logistics solutions have become a key requirement.
The pattern of online purchase and delivery to the store has risen again, and targeted logistics solutions have become a key requirement.
ZARA implements online purchase through small programs, offline delivery to the store and the product can be retired; Adi sets up AdiClub small program to find nearby stores, paying more attention to the status of physical channels - the same type of demand in apparel, retail, home improvement, etc. The industry will appear. For logistics service providers, supply chain solutions around pre-delivery and “one-pack” will be critical. In this regard, JD’s warehouse-integrated product capabilities will have a more significant impact on traditional logistics operations.
The source of e-commerce will break the original model, and Tencent’s logistics data integration is crucial
The new e-commerce landscape has brought about the migration of express service sources. In the future, e-commerce parts will no longer focus on the E-commerce platform of the Ali system; major express companies will further weigh the business volume of each e-commerce platform.
In order to improve service capabilities and response speed, future express companies also need more complete data access in Tencent. For brand owners, social data will become a huge complement to the data accumulated by traditional e-commerce - for logistics and courier service providers, further integration of Tencent’s social and business data will be particularly important.
The difficulty of platform business development will be enhanced, and the independent choice of merchants and users will be strengthened.
The small program will bring about major changes to the e-commerce structure and the retail landscape of major segments. The small program will shorten the direct distance between the merchant and the user, and the decision on the supporting logistics service, the merchant and the user is greater; for the small program e-commerce of the decentralized user portal, the platform’s right to speak and the logistics service The management and restrictions will be reduced – so the advantages of head-end service providers such as SF Express among merchants, users, and brand promotion will be particularly obvious.
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