Decentralization or the next star
Retail development
From the role of Tencent in Yonghui, and the analysis of Ali in the box horse, although they are all helping the enterprise, the two giants have adopted different strategies.
Ali is hoping to become the core of the new retail ecosystem, and to personally end the investment and annexation. Tencent emphasizes that it wants to be the foundation of smart retail and build benchmarks instead of directly participating in competition.
The layout of the center and decentralization is better and worse, and it is still difficult to conclude.
Although centralization completes resource integration and factor allocation in a way similar to “great unity”, as long as it is a unified system, there must be a concession of individual interests brought about by the consistency of objectives.
The decentralized structure seems relatively loose, but the decentralized alliance is more conducive to the enterprise to fully exert its own advantages in the field in which it is located, and obtain energy from the external resource provider, and finally obtain 1+1>2 utility.
Whether it is a large supermarket or a small convenience store, or a new species such as tea, coffee, etc., WeChat Eco has allowed them to step past the threshold of the app and enjoy the social dividend directly. The original intention of the applet is actually to connect online and offline. Smart retail is one of the important scenes.
This enabled Tencent to cut into the offline retail and service market, realize the digitalization of offline retailing, and also realize the transition from the internal circulation to the offline “content + technology + service” pattern. Based on people, scenarios and service needs, we will thoroughly open up and down online and offline.
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