China’s online retail industry was a watershed in 2014. Because JD and Ali were listed in that year, and both accounted for 85% of the market. In 2014, Hou Yi, the founder of Box Ma Xiansheng, also left Jingdong. In March 2015, he founded Box Ma Xiansheng. Hou Yi’s last day in Jingdong was the person in charge of Jingdong’s home. Hou Yi had always wanted to make the 7-11 model plus the Jingdong model, but later, Jingdong went home and became a light model: the front-end Jingdong home app traffic portal, Backstage Jingdong home logistics distribution scheduling platform, and social distribution scheduling platform commercial Dada has carried out a merger operation.