Category I: cash register system
The advantage of the cash register system lies in the integration of a variety of mobile payment methods, business data can be automatically synchronized through the network, without worrying about accidental business interruption and data loss.
According to retail show, retail enterprises in the choice of cash register system, favored for the retail industry cash register solution cash register system, in solving the data interoperability, equipment compatibility, improve the efficiency of the cash register and other aspects of the effect is remarkable.
For example, as one of the important channels of Nepal Group's offline retailing, Nepal Life Hall faces difficulties in inventory management, requiring manual inventory, bookkeeping, and finding goods, which consumes a lot of labor costs. Through the use of the Silver Leopard cash register system, real-time interoperability of front and back office data is achieved with the help of the cell phone cash register + intelligent inventory function. The cell phone can be used as a cash register can also check the inventory at any time, so that each piece of merchandise in and out of stock are traceable.
Category 2: Private Domain Operation (SCRM)
According to retail show, it is difficult to precipitate private domain, difficult to reach and retain, less conversion and repurchase, and difficult to operate and manage is the core problem faced by retail enterprises to do private domain. Private domain operation software (SCRM) can help retail enterprises to realize diversion fission, private domain retention, digital operation, precision marketing.
Focusing on the retail industry, SCRM software with mature experience in the industry is more attractive to retail enterprises. For example, Bingkun focuses on providing retail digitalization solutions; QunPulse has launched a product matrix that integrates various applications, including smart shopping guide, retail cloud store, interactive marketing, etc., starting from the scenarios of the retail industry.
As an example, Sanfu Fashion not only has the problem of high labor maintenance cost, but also faces the problem of high customer acquisition cost and low retention. Utilizing the channel live code function of Acme SCRM, it attracts traffic through multiple channels, continuously expands the user pool, and adopts intelligent live code to realize scientific automatic triage through store pollen absorption, community fission pollen absorption, and live broadcast pollen absorption. In the automatic labeling function, Sanford Fashion carries out multi-dimensional labeling management, establishes accurate customer profiles, and automatically realizes user stratification, which facilitates accurate pushing and targeted marketing. Through the cooperation with Aike, Sanfu Fashion has improved its human efficiency by 5 times +, operational efficiency by 10 times +, and total sales by 55%.
Category 3: E-commerce retail ERP system
The retail industry is facing the problem of weak links such as omni-channel marketing and insufficient omni-channel supply chain integration capability. The notable features of the ERP system for e-commerce retailing are to help retailers manage omni-directional inventory, unify order processing, reduce the ineffective flow of commodities, and improve the efficiency of the enterprise's inventory.
The ERP system covers a wide range of aspects including order management, procurement management, warehouse management, financial management, etc., which makes it convenient for retail enterprises to control the process.
From the case of cooperation between Deli Group and JikCloud, the ERP system effectively solves the problem of difficult synchronization of distributor data. Deli Group has more than 3,000 distributors in the traditional distribution field, of which more than 500 are integrated online and offline. After using JikCloud, Deli can synchronize the inventory quantity to each distributor in real time, and the distributors will synchronize the inventory quantity to each sales platform, so as to realize the real-time sharing of the inventory quantity of the whole network. In the face of hundreds of distributors in Deli, GikCloud sets up the corresponding process in the system, i.e., the distributors will automatically send the order information to Deli's central warehouse after receiving the order, and the central warehouse will automatically synchronize the logistic information of the shipment to the distributor's sales order after shipment, and then the distributors will synchronize the logistic information to the sales platforms. This not only ensures the timeliness of logistics and realizes efficient distribution, but also dismantles the inventory pressure of distributors.
Category 4: Procurement Management System
As one of the key business scenarios in retailing, procurement often needs to interface with production and sales, and is also an important part of retail enterprises.
In actual business, it is often faced with inefficient communication between the two sides, long procurement process of low-value consumables in stores, and duplicated execution of procurement behaviors in store expansion, etc. In addition, the procurement management system has the capability of online interaction and agility. Procurement management system has the functions of online interaction, agile collaboration, providing multiple procurement modes, supporting the whole procurement process online, and automatic system reconciliation.
The procurement management system is of great significance to Marumi's business development. Marimekko needs an agile, stable and flexible supply chain procurement system to support innovative R&D, intelligent production and multi-scenario sales. After cooperating with Zhenyun Technology, the new digital procurement management system created by Zhenyun Technology opens up the whole process of supplier management, sourcing management, procurement collaboration, etc., and connects with other internal systems of Marimekko, forming the three major digitalized closed loops of the inquiry process, the delivery collaboration process, and the management of suppliers. And through the introduction of automation and intelligent technology, it significantly improves the efficiency of the entire procurement and reduces the overall cost of procurement.
Category 5: Business Intelligence (BI)
The establishment of a data-based operation system is crucial for retail enterprises, and business intelligence (BI) software can not only provide comprehensive insight into the data and master the business situation, but also realize the digitization of the whole chain of commodity research and development, channel management, and member operation, and help retail enterprises operate with data to improve efficiency.
36Krypton Enterprise Service Review found in the research of retail enterprises, retail enterprises on business intelligence (BI) software continues to increase the proportion of attention, with the help of BI software data processing, data analysis and other functions for retail enterprises to provide optimization recommendations.
KK Pavilion is an imported goods collection store that integrates "online APP mall + offline stores". In cooperation with Guanyuan Data, through data integration and automatic reporting, automatic generation of replenishment orders, and setting up of distribution balance programs, it has opened up various links in the supply chain, such as sales analysis, inventory prediction, out-of-stock in stores, replenishment in the main warehouse, and distribution in stores, which saves a lot of labor costs and time costs, and improves the timeliness of data transmission by more than 10 times.
Category 6: Customer Relationship Management (CRM)
In addition to the back-end supply chain, store operation control, the front-end consumer digitization, member analysis, online and offline interaction, instant service, etc. is also a key part of the retail enterprise. In such a process, CRM software, based on data records, is able to analyze consumer behavior and habits, and draw accurate portraits of users, helping retail enterprises to improve operational efficiency and consumer experience.
As the carrier of the course is APP, Melody Childhood has a high turnover rate in the attraction chain of "code scanning - registering for the course - joining the club - adding friends - downloading the APP - listening to the course - punching the card". Through the cooperation with Digital Cloud, we can label the user's behavior, and identify the high-quality people to reach them. Meanwhile, Melody Childhood has opened up the integration link of public and private domain members, and under the premise of no manual binding, more than 30% of users in the private domain have completed the binding integration.
Category 7: Customer Data Platform (CDP)
Customer data dispersion, inability to identify different life cycle needs of customers, and lack of digital management of channels and terminals are problems faced by retail enterprises in marketing operations.
With the help of customer data platform (CDP), retail enterprises access, clean and integrate consumer data in the whole domain, establish standard data storage, unify data output, understand consumers and circles through the labeling system, and design member operation strategies, analyze them with data, and provide optimization suggestions for retail enterprises.
Take beauty brand DHC as an example, after using CDP of Creative Strategy Technology, it took private domain operation as a starting point, opened up user data, and built a unified multi-channel membership management and operation system. At the same time, it establishes private user operation based on member applets, develops marketing strategies based on user insights, and realizes the upgrade from user to member status with precise reach. With the help of Chuangliu Technology's insight and analysis of data, DHC has also created core functions such as attribution management, BA recruitment channel identification, member 360 view, and one-click execution of tasks to build a complete membership system.
Category 8: Corporate Training
Similar to other industries, the retail industry is also faced with the reality of not being able to retain good employees, not being able to bring in new employees, and the marketing process is difficult to control, etc. Corporate training software not only provides insights into the circle of consumer demand, makes business feedback fast and transparent, helps employees establish a commodity knowledge management system in training, rectifies and optimizes the marketing process, and creates a brand new retail scenario.
Retail enterprises in the choice of enterprise training software, still favor a large factory background or veteran software vendors, and prioritize the choice of industry-specific pain points and scenarios covered by the software products.
For cosmetic retailer Shangmei, offline training is a major problem, focusing on the practice of some key stores in key cities, the coverage rate often only reaches about 60%. After accessing Tencent Lexun's software system, the counter buyers quickly realize the professional knowledge, product knowledge, sales skills, and product research through Lexun polling, while improving the efficiency of staff learning and communication, but also for the on the U.S. to save time travel costs.
(source:https://finance.sina.com.cn/tech/roll/2023-08-03/doc-imzexiiv9830172.shtml)