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Retail fair|Supermarkets test the waters of discount retailing, state capital into the ownership of regional brands

According to retail fair, traditional hypermarkets continued to contract: in January, Carrefour's shopping card consumption was restricted, stores were out of stock, and suppliers were pursuing for debts; on January 30, the last Carrefour in Changsha was closed, and Carrefour formally withdrew from the Hunan market; at the end of June, all Carrefour's stores in China's Shenzhen were closed; and at the end of August, Carrefour closed its last store in Guangzhou. Stores in Beijing also closed one after another, with only 1 remaining in business.

Chen Liping, a professor at the Capital University of Economics and Business, told the Beijing News that Carrefour entered the Chinese mainland market in 1995, and its asset-light "Carrefour model" was followed by many domestic hypermarkets. But the model's drawback is that hypermarkets did not establish their own warehouses in a timely manner, the supply chain, the cost and pressure will be apportioned to the supplier. 2010, the hypermarkets by the impact of e-commerce shopping, the market dividend reduction, the operation of the deteriorating, which ultimately led to the Carrefour "collapsed" crisis.

In addition to Carrefour, according to the New Beijing News reporter incomplete statistics, January 2023 to date, Walmart, Yonghui Supermarket, RT-Mart, Renren Le, BBK and other 10 traditional hypermarkets are related to the store dynamics, most of which announced the closure of the store reasons for the expiration of the lease, upgrading and transformation, and there are some hypermarket brands were exposed because of the delinquency of payments to suppliers, years of losses and other operational issues and closure of the store.

Economic development, changes in the market environment, the public consumption habits continue to change, the traditional hypermarkets in the transformation of the test will go where it is worth paying attention to.

According to retail fair, the traditional hypermarket store network gradually contracted, the site is constantly being new supermarkets "take over". This year, in Beijing, some Carrefour, Walmart closed store on the site, with the Internet gene fresh supermarkets have debuted. Among them, on October 20, Beijing's second box horse X member store in the former Walmart supermarket Jianguo Road site officially opened. The Carrefour Majiapu store in Fengtai District was transformed into the Jingdong Seven Fresh Supermarket and opened in mid-December, and on December 22, the Box Horse Supermarket in Tongzhou District's Sunshine New Life Plaza opened for business, replacing the former Carrefour Jiuqueshu store.The Olé Boutique Supermarket will be stationed at the former site of the Aeon Supermarket in Chaoyang Dayue City on December 30, and the supermarket will be located at the former site of the Aeon Supermarket.

Compared with traditional hypermarkets such as Carrefour, Aeon Supermarket and Walmart, new supermarkets such as Box Horse and Seven Fresh have obvious Internet genes. The floor space and the number of SKUs (smallest stock keeping units) of Boxmart and Seven Fresh supermarkets are far lower than those of traditional hypermarkets. In addition, the new supermarket focuses on online and offline omni-channel operation, and the goods are mainly fresh.

Industry analysis pointed out that: the previous location of hypermarkets radiate a wider range of communities and business districts, in recent years, in addition to the impact of e-commerce retailing, chain fresh food supermarkets, fresh food e-commerce, convenience stores, etc. on the traditional hypermarkets have a great impact on the hypermarkets, hypermarkets can also go to the layout of the small and sophisticated community fresh food store. Community fresh mini store is one of the traditional hypermarket transformation direction and the future development trend of offline physical retail.

This year, the industry occurred a number of state capital into the ownership of local supermarket chain brand events. January, BBK released a notice showing that Xiangtan industry investment will become the controlling shareholder, Xiangtan City State-owned Assets Supervision and Administration Commission will become the de facto controller. Xiangtan Industrial Investment will directly hold 86.39 million shares, accounting for 10% of the total share capital; BBK Group will give up the voting rights corresponding to the remaining 216 million shares held by BBK (accounting for 24.99% of the total share capital of the listed company). After the completion of this equity change, Xiangtan Industrial Investment will become the controlling shareholder of BBK, and Xiangtan SASAC will become the real controller of BBK.

In February, Renren released an announcement on the expiration of the offer period of Yongle Commercial Management Company and the suspension of stock trading. Yongle Commercial Management acquired 107 million shares of Renren Le, accounting for 24.38% of the total shares. Qujiang Wentou will further strengthen its control over the listed company and become the controlling shareholder of Renren Le.

According to retail fair, December 20, red flag chain announced "new owner", the company's real controller Cao Shiru and its concerted action Cao Zengjun, Yonghui Supermarket, respectively, will hold 6.91% of the shares and 10% of the shares and their corresponding shareholders' rights, rights and interests transferred to the Sichuan state-owned background of Sichuan business investment limited liability company.

State-owned institutions for large consumer, retail industry is very interested in local state-owned interest in local retail enterprises will be more intense, red flag chain, BBK and other regional retail enterprises have to protect people's livelihood of the social function, state-owned "take over" has a strong social significance.

Source:微信公众号—黑龙江省连锁经营协会


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