According to retail show, RT-Mart UFO APP released the online Spring Festival freight and delivery announcement, the national UFO channel during the New Year (10 February - 17 February, the first to the eighth of the first month) freight prices will not be increased, maintain the current fee standard, fresh goods hourly service continues to guarantee. According to RT-Mart related data, January 13 on-line New Year's Eve Street, East China online orders of various commodities increased significantly compared to the same period last year, up to 431%. Beef, Chilean Chelsea, red strawberries, white shrimp, emperor sea shrimp sliders and other commodities are hot; Chelsea, organic milk occupies the first 2 places in the national search; Spring Festival fruit gift box year-on-year daily growth rate peaked at 214%.
Squirrel guppy, pork belly chicken and Buddha jumped over the wall to become RT-Mart annual dishes hot Top 3, of which the performance of squirrel guppy increased by 762% year-on-year to occupy the top of the list. It is worth mentioning that, after the popularity of the "Flourishing" TV series, the old taste of Shanghai food, old brands are in the spotlight, Yuyuan Manufacturing Gift Box series performance chain growth of up to 569%, eight treasures of rice series chain growth of 76%; marinated pork, beef series and other delicatessen food also ushered in the Spring Festival, high growth.
In addition to choosing good ingredients to make high-quality New Year's Eve dinner, the New Year's Eve decorations and flowers, and gift boxes are also essential for gift-giving. RT-Mart flowers team leader revealed that the main varieties of RT-Mart national annual flowers are bamboo, silver willow, Australia, orchids, etc. It is estimated that this year's national annual flower performance year-on-year growth of about 50 per cent.
In the New Year's decorations, consumers are more interested in the New Year's "dragon" elements of the product, this year's Spring Festival RT-Mart co-branded milk dragon, Pocahontas IP launched a series of commodities, Pocahontas in the year before the listing of 26 single products, spring couplets, window red packets and other New Year's jewellery there are as many as 14 items. Goods with specific packaging for the Year of the Dragon, good luck gift boxes with special features and toys have all become popular choices for the New Year.
Young people in the purchase of New Year's goods, pay more attention to "health" and "quality", send elders focus on health food, milk powder, breakfast, health wine and so on. The combination of food and nutrition gift box is favoured by consumers, for example, sip Wuji's nut gift box during the New Year's Eve street performance increased by 127% compared to the previous month, as well as Aloe Shang's organic grains gift box, mushroom gift box, etc., gift giving is also to send health.
According to retail show, RT-Mart does not close for the Spring Festival, through the differentiation of New Year's Day products, the limited series of the Year of the Dragon, to create a New Year's Eve dinner, New Year's goods, New Year's gifts, New Year's Day, a new home and other scenarios, RT-Mart's annual "New Year's Goods Street" opened on January 13th, has continued, more than 1,000 New Year's gift boxes one-stop shopping. "New Year's good wine list", "family dinner recommended list", "new gift list" ...... RT-Mart launched 10 major New Year's Day RT-Mart has launched 10 must-buy lists for the Chinese New Year festival, adding different New Year's goods, and continuing to provide consumers with both quality and novelty of the Spring Festival shopping choices.
Source: 职业零售网