In 2024, many entity retailers feel particularly difficult, the Spring Festival peak has passed, many enterprises sales gross profit double drop, performance data basically for the whole year to determine the tone. Peak performance is unfavourable, everyone's heart is panic, and on the other hand, Fat Donglai and Sam has become the hottest IP, where is the way out?
Retail show learns that Fat Donglai, Sam excellent, they in the end which point is excellent? It should be said that they have a lot of strong points, but more importantly, they have grown into a "good" system, which is what we say "Fat Donglai, you can not learn", "Haidilao, you can not learn! ".
From the framework, Fat Donglai and Sam, and many enterprises shop area, organisational settings and workflow are similar, the industry seems to have no secrets, but the differences are very large, the core is the efficiency of the operation system of all the cardinal points, the majority of enterprises, faced with the problem of the transformation of the old city.
In the past, China's hypermarkets can easily catch up with foreign capital, a big reason is that at that time everyone is very light, and good at learning, in a good market environment, progress very quickly; and today, the vast majority of enterprises have their own systems, only a kind of foundation is not solid, entropy increase over the system; in the downturn of the general situation, the pressure on cash flow is very big, but the shops occupy the basic plate of the business, so to change, it is inevitable that need to be A longer cycle, a greater challenge! Either we wait for the rise of new forces, the business slowly aging, sudden death.
We gradually accept the present, but still miss the past, still want to compete in the present, get a bigger share, so that they and their teams live better, so everything still comes down to confidence, good, coordinated under such a theme word, with the scale of excellence to measure the reality.
"I always skate to the puck is about to reach the next position, rather than its current position", this is known as the emperor of hockey Gretzky's words, he is not tall, not fast, not strong, innate conditions are not so excellent, from childhood he played hockey, his father told him, said you play hockey with the brain, always try to try to walk to the puck about to get to, instead of chasing after the puck's arse, retailing the rink, and needing a positional perspective as well!
We will never think that there are only 3 roads in the world, but the world will always have the apex and high and low sort, imitation is no shame, but gradually towards the essence of the important, the direction of development of the superstore defined as 3, we think it would be better to condense it into one, that is, the enterprise to establish their own excellent system.
Retail after 10 years, there will be the shadow of the current efficiency, but certainly not where the puck is now! Back 10 years ago, the big box stores are pretty good, Baidu Ali is still strong, and today? We used to learn from Carrefour Walmart, then learn RT-Mart, box horse, learn Internet thinking, today learn Fat Donglai, Sam; may be the most important thing is not a particular business is strong, but has the ability to cross the cycle, a certain theme is more appropriate.
Retail show learns that low price has become a retail industry-wide theme, discount shops into the super industry-wide storm, box horse transformation, Yonghui shop opened a discount area, Jiajiayue opened a "good star" discount shops, super is almost a collective transformation to low price; and online, Taobao, Jingdong 2023 both shouted low price strategy, 21 February 2024 algorithm king! Jitterbug also entered the game, and all the big manufacturers followed. We believe that when low price becomes the basic disc, low price + quality, low price + service, low price + efficiency, low price + will also be the new theme, business is often a cycle, but it will be to the value and efficiency of the essence, more and more deep, more and more detailed, more and more rich.
Retail show learns that planner must think essentially, must have a systematic thinking, also must have a strong will, just like the warring states period of shang yang change law, he finally cast not only the military system, but also political, economic, military, and even the people's daily life and many other aspects.
We all understand this kind of thinking and the benefits it can bring, and we all expect to have such a system, but the logical self-correctness of it is not necessarily clear to all enterprises. Retail circle, we often see entrepreneurs "self-importance" and industry "criticism" of the collision, we believe that every business person has honest self-knowledge in the bottom of his heart, then he is because of optimism, or self-paralysis? Therefore, what entrepreneurs say is not important, what to do is the key! Its ultimately excellent or not, business planners should know where the puck is.
We are now also able to find that some business owners are very confident and highly motivated and like to hear positive things! And often, a place where telling the truth has a price, there will be lies or silence.
Source: 联商网