In the rapid development of the modern retail industry, Fat Donglai has become a bright star in the industry with its unique business philosophy and innovative service model. In order to gain a deeper understanding of the operation concept of this supermarket, our company conducted a field visit to learn, and through careful observation and analysis, we not only felt the charm of the Fat Donglai Supermarket, but also comprehended the elements of success.
According to retail fair, into the fat Donglai supermarket, the first thing mentioned is neat. Orderly environment, clear classification of goods on the shelves, clear identification, so that customers will not be confused even in front of a large number of goods, each category in the out-of-stock can be replenished in a timely manner, we know that we go to the day of the flow of traffic is about 150,000 or so, in the face of this flow of people, the positions of each employee is busy and orderly, mapping the significant role of fine management. In terms of merchandise display, Fat Donglai has adopted a diversified strategy, on the one hand, the hot products are placed in conspicuous positions, to facilitate the realization of the scientific flow of customers and rapid replenishment; on the other hand, he also focuses on the diversity of products, in the hot products around the same type of products in different price ranges for customers to choose from, this combination of science and technology in the traditional methods of business intelligence to improve the customer experience and sales efficiency. This method of combining technology with traditional business intelligence improves customer experience and sales efficiency.
According to retail fair, the service is another highlight of Fat Donglai where every employee shows a high degree of professionalism and enthusiasm for service, they not only have a deep understanding of the products, can provide professional advice, but also take the initiative to help customers solve the problems encountered in the shopping, this people-oriented service concept, so that customers can enjoy the shopping at the same time, but also feel the warmth of home.
Fat Donglai's service facilities are also quite praiseworthy, not only is the bathroom well-designed, designed with a vacancy indicator light, hand sanitiser, hand cream are readily available, but also provides hand towels and dryers for different customers to choose from.
According to retail fair, Fat Donglai's success also lies in his precise market positioning, he through the target consumer groups in-depth study, accurately grasp the customer's needs and preferences, both the choice of goods and activities designed to closely around the needs of customers. This customer-centred, service-centred strategy makes Fat Donglai stand out among its competitors.
Source: 微信公众号— 捷安特河南