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Traffic management should become a necessary basic skill in the new era department store
First, the flow rate is attenuated, the root cause of the department store
Figures from the National Bureau of Statistics: From January to June 2017, the retail sales of supermarkets, department stores, specialty stores and specialty stores in retail enterprises above designated size increased by 6.3%, 5.8%, 10.0% and 7.4% respectively; in 2018 For the six months, this set of data became 7.4%, 4.6%, 9.5%, and 6.2%.
Obviously, the growth rate of department stores is not only at the bottom of physical retail, but also further weakened. In fact, since 2013, the “golden period” of department stores has gone forever. Department stores have always been the “main force” of “closed shop tide” and the “hardest hit” of offline retail.
First, continue to advance digital membership.
Followed by e-commerce shocks.
China is already the world’s largest e-commerce market. E-commerce has already penetrated into every aspect of people’s daily life, and is still growing at a rate several times that of physical retail. In the first half of this year, online retail sales increased by 30.1%, much higher than that of Zero. A total of 9% growth rate). Basically, all the goods that the department store operates can be easily purchased online.
Finally, cross-border robbery of various new formats.
Most of the existing department stores are prominent, the signboard is loud, and the natural flow is abundant. The key is to change the concept, abandon the traditional ideas of waiting for customers, boldly change, subvert the innovation, and manage with the heart, it will surely break through the traffic bottleneck and usher in the new The space for development and growth.
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