ritish fashion mall No. 1 add new functionality We two years behind

 

According to introducing, in the UK market, ASOS flow rate of 80% and 70% of the orders from mobile devices, in addition, per user per month will be achievableA mobile applicationStays of up to 80 minutes.

Asos digital product director Andy Berks, said: "we know where the user is achievable, and know that they how to interact with us every day, so we hope can give users a betterMobile shoppingExperience.Our latest technology, visual search is one example, open mobile devices can be rapidly capture the users want."

According to its description, visual search function in the search bar of ASOS is shown as a camera icon, taken after a user clicks on wear on others goods, at the same time also can search similar products.In addition, the user can also be used by uploading photos to search the corresponding or similar goods.

The company pointed out that the visual search function to optimize the way consumers search for specific commodities, goods can help users find the saw.For example, a user can search is applied by the ASOS friend wearing something, also can be saw on social platforms, or in the magazine to see a photo...

To this, many netizens evaluation excitedly commented "Well done" Asos, and said to go to have a try.

In addition, ASOS official pointed out that at present, the company also in increasing investment to improve the website construction, speed up innovation and increasing site agility to improve PC users shopping experience.

However, it is important to note that visual search function for ASOS and consumers is a fresh thing.

It is understood that as early as January 2015, the domesticElectric business platformtaobaoThen launched the image search function - "photo to buy", at least two and a half years time ahead for ASOS.

 

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