The "big bowl" embraces the Internet and establishes an e-commerce platform.
As a traditional food beef noodle, the past promotion can only depend on opening branches. With the construction of e-commerce platform, merchants began to move ramen to online sales. In the long run, online sales are only the first step, industrial production, branding operation, trans-regional distribution. "The big bowl" is the common name of lanzhou people to beef noodles. In the lanzhou beef noodle industry with a history of more than 100 years, "Dr. Deng" and his "cow big fang" have become a new force in recent years. Deng yubo is the chairman of lanzhou cattle food culture co., LTD. The doctor, who graduated from lanzhou university with a degree in applied mathematics, was famous for opening the "Internet beef noodle shop". Is it possible to produce an authentic, safe, healthy and simple beef noodles that will not come to lanzhou from all over the country, and can also eat authentic beef noodles? In 2014, deng yubo and his team set up the brand "niu dafang", which sold authentic lanzhou beef noodles to all parts of the country through the Internet. "The Internet age brings new opportunities for beef noodle industry.
The brand of the enterprise is becoming more and more important; The marketing mode also tends to be content, social and data. So we decided to put beef noodles on the Internet." "Said deng yubo. According to the statistics, at present, the beef noodle soup is more than RMB 3 million yuan, with the transaction value of more than 10 million yuan, and it has successfully entered more than ten countries and regions. Shanghai, guangdong, Beijing, jiangsu and zhejiang are among the top five. Based on these basic data, deng yubo believes that the industrial road of lanzhou beef noodles has already arrived and must be marketed through the integration of online traffic and offline traffic. In recent years, through strengthening publicity, enact local standards, norms, clean up the local market, implement brand development strategy, such as work, make in lanzhou. At present, lanzhou beef noodle restaurant has reached more than 30,000 nationwide, according to duan guangping, deputy mayor of lanzhou. At the same time, in the UK, France, Australia, South Korea, Japan and other countries and regions there are more than 40 lanzhou beef noodle shops.
The personage inside course of study says, however, most of lanzhou existing beef noodle shop is still in a low level, low entry barriers, many beef noodle restaurant franchising business, blindly pursue quantity, ignore the quality of management and brand awareness is not strong, led to the opening and closing the store every day. Lanzhou beef noodle industry association li-min ma argues that the developing direction of lanzhou beef noodle soup is "process simplification, humanized service, species diversity, use the shortest possible time, good services provide consumers with more choice, the traditional management pattern to transform, only advancing with The Times can not eliminated by the market.
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