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> The core essence of the convenience store in the future is not convenience, but space empowerment.
The core essence of the convenience store in the future is not convenience, but space empowerment.
From small shop to convenience store: fission
Exploring the nature of the small shop, we need to return to its development trend and think about a question: How does the small shop develop into a convenience store?
In fact, in most people’s perceptions, small shops can be equated with convenience stores, but there are certain differences between the two. Small shops are an early format, which is easy to store and not easy to wear. Easy-to-circulate daily necessities, fast-moving consumer goods, or a disorderly or neatly existing area to radiate the surrounding consumer’s business. For example, in the case of a large number of surrounding residents, there may be a little more than a small store, and if it is In schools and other areas, there are mostly stationery, or cheap food.
To put it simply, small department stores that are not managed uniformly and have no advantage in selling goods can be called small shops. To be honest, such a small shop is a place to sell goods. However, in an industry with thousands of years of history and thousands of years of precipitation, it has developed to the present day, and the attributes of the industry should not be just selling goods.
Seeing its further core from the current form of convenience store
There are a large number of domestic convenience store brands, and even Japanese convenience stores have been rooted in the country for more than ten years, and various convenience store brands are now visible everywhere. So most people may think that there is anything good about the convenience store now? Going directly to a few hundred meters into the store, is it not finished?
Returning to the product for fission, how is the Today convenience store done?
In the gap between the 2018 China “Thinking Power and Action” Restaurant Summit Forum hosted by Chopsticks Play, the reporter noticed a convenience store brand in Wuhan: Today Convenience Store.
In general, Today has achieved the use of products to attract users, using Today’s copywriting style and small fresh to convey the brand’s temperature to customers.
On June 1 this year, Today completed 300 million B+ round financing, its founder Song Yingchun said that the financing will be used for the deep construction of Wuhan and Changsha, and will continue to increase the number of fresh foods in the future. The supply chain and the investment in new retail and new technologies will enable the use of technology to empower the brand.
In fact, not only the convenience store in Wuhan market is relatively good, but also the “post-kitchen + convenience store” innovation in the full-time convenience store in Beijing. Weijia Liangpi also launched Weijia convenience, which opened up the connection mode of catering and convenience stores. In other words, although the Japanese convenience store does go in the big environment.
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