Retail show learns that traditional supermarkets focus on two types of commodity services, fresh and non-fresh. And fresh food is just in demand, with high-frequency consumption scenarios. Some data show that in a week's time, 44% of consumers will go to the supermarket to buy 2-3 times of fruits, 37% of consumers will buy 2-3 times of vegetables, and 36% of consumers will buy 2-3 times of meat, poultry and eggs. Whoever masters fresh produce will be able to attract more customers and drive the overall vitality of the supermarket. Supermarket chains and convenience stores on the one hand are gradually replacing farmers' markets to become the dominant fresh food retail channel, and on the other hand, they have also begun the exploration of new retail formats under the influence of fresh food e-commerce.
However, various types of downstream fresh food retail channels lack full cold chain logistics capabilities and supply chain ecology, and traditional fresh food supply chain enterprises do not have C-end service capabilities, so most supermarkets build new retail solutions in the form of the original offline shops and home delivery services, resulting in high fulfilment costs. Supply chain capability has become the bottleneck of new retail development. Upgrading the underlying supply chain of traditional businesses complements the transformation of digital operations.
Retail show learns that the essence of community fresh food operation is the supply chain, which includes a complete set of processes from procurement at the origin, intermediate logistics, distribution in shops, and final delivery to consumers for fulfilment. Compared with the difficulty of digital transformation of the entire supply chain, the digitalisation and rapid replication of terminal shops is often a simpler step. This is why in the past two or three years, the community group-buying type of Internet retail enterprises can achieve rapid replication, a large number of outlets in a short period of time, giving people an impression of "high-dimensional fight low-dimensional". But shops and outlets, if there is no perfect supply chain support, the same will appear uneven distribution of goods, SKU number is too small, the quality of goods can not be guaranteed. For only have sales outlets of the Internet community group buying, they need to expand not only more community shops and group buying WeChat group, more difficult to solve the problem of where the goods come from, how to solve the logistics, as well as how the goods in the country for the distribution of the problem.
According to the retail show, compared to large supermarkets, community group-buying Internet companies for the degree of control of the supply chain is still far from enough, so community group-buying is often only through the "guerrilla warfare" approach to provide consumers with a limited number of products in a fragmented manner. Therefore, community group buying and large supermarkets is ostensibly a "high-dimensional fight low-dimensional" war, in fact, this is a "front-end challenge back-end" attempt. In fact, the front-end consumption pattern change is simple for supermarket enterprises. In the stable and huge supply chain support, if consumers tend to shop, then supermarket enterprises only need to optimise shop services, improve digital sales capacity; if consumers tend to go home, supermarket enterprises can through APP, WeChat app, Meituan, Jingdong and other Internet platforms to improve the home service. If consumers tend to community group purchase, traditional supermarket enterprises can also be deployed to the community near the shop, through the form of satellite warehouses to cover consumers. The difficulty of transformation is much lower than the expansion of the supply chain. This is only a form of sales for the community group purchase and the supply chain can not be completely controlled by the Internet community group purchase enterprises is obviously more difficult.
Domestic fresh food supply chain system is still the farmers market as the centre of the traditional supply chain system is mainly, at present can reach the supermarket as the centre of the supply chain model of the city and enterprise less, to Yonghui supermarket, home joy and so on as the representative; In addition, the open platform fresh food supply chain system is being formed, to the third-party supply chain system represented by yonghui color food fresh, beautiful dishes, song small vegetables, good of the farmers as the representative of the way of controlling the goods do not control shop Integrate the upstream planting and breeding bases, collect small B-side orders, and achieve large-scale collection and transport.
In comparison, the closed modern system supermarkets are more efficient, the open fresh supply chain system is second, but the overall higher than the traditional fresh procurement mode; domestic production supply chain enterprises represented by Yonghui Supermarket, Jiajiaoyue, etc. to form a platform for the whole industry chain convergence, with the strong management of the middle and back-end of the formation of the front-end of the high viscosity; compared with the traditional model, fresh agricultural products are more high-quality and safer, and the price of the product is Relatively high. As the trading channels are becoming more and more segmented, supermarkets are demanding more and more refined management capabilities, and are required to improve their own capabilities, such as commodity configuration, supply chain, and service capabilities. At the same time to really achieve refinement need to do a good job of digitalisation, such as how to make the shop is not out of stock, to be accurate, automatic replenishment, and at the same time in the management of the shop manager, to help the shop manager to do a standardised report is particularly important.
Source: 微信公众号—临夏农投集团