Supermarket fresh online more than doubled. Who is paying for high-priced fresh?
After moving the finger to place an order, someone will soon send the fresh food to the door - behind such a convenient consumer experience, it is actually a completely different price online and offline.
Supermarket fresh online more than doubled
“It’s been a long time’s ’fruit takeaway’ that the online price is much more expensive than the store.” Ms. Chen, who often buys fruit on the takeaway platform, recently discovered that in the supermarket near her home, the same fresh product line There is a big price difference between the upper and lower lines.
Ms. Chen saw at home in the Lefu Guangqumen store that her home-made fresh red Fuji apple was 7.5 yuan per catty, but she sold a high price of 19.8 yuan per catty on a hungry and US group take-out, which was 164% more expensive than the line. The online prices of white melon and squash honeydew are 65% and 85% more expensive than the offline. There are several other types of fruits and vegetables that she often buys.
Courier fees account for nearly half of the price of goods
Why is online shopping fresh so expensive? Some dealers complained that "most of them were earned by express logistics."
"This crab can’t die on the road, it has to be filled with oxygen; it has to be called flash on the road, it can’t move for dozens of yuan; isn’t it all money?" A seafood store owner who opened a shop on Taobao complained that the crab in his store is 40 yuan. It must be sold for 80 yuan on the Internet because the logistics costs are too high.
High-income groups become the main force of online shopping
Although online fresh food is expensive, it is still a shopping choice for many white-collar workers. "People who are affordable and have time will go to the store to buy, but the point is that they are too lazy, preferring to spend more money to wait for fresh food to be delivered to the door." Media worker Mr. Wang said that because of the usual busy work, there is very little time to go shopping. In the vegetable market, online shopping has become his habit.
Since China’s C-end cold chain logistics started late, the current coverage area is mainly first- and second-tier cities. Therefore, fresh-selling online shopping users are mainly based on first- and second-tier cities.
With the gradual release of the consumption demand of middle-class online shopping, China’s fresh e-commerce market is developing rapidly, maintaining an annual growth rate of more than 50%.
According to industry analysts, in the past two years, a large number of small and medium-sized fresh e-commerce companies have either closed down or been acquired. At the same time, giant e-commerce companies have entered the market, adding cold chain logistics and fresh supply chain investment. The fresh e-commerce market has entered a stage of transformation and upgrading. . However, if fresh e-commerce companies want to compete with physical stores, they still need to develop towards the people and become more grounded.
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