Technology + Data + Supply Chain How unmanned retail can play the second half of 2018
Since the emergence of Amazon Go, the wave of unmanned retail has swept China. Today, the popularity of unmanned retail sales has only increased. According to the monitoring data of China E-Commerce Research Center, unmanned retail stores will usher in a development dividend in the next five years. In the period, the market transaction volume will exceed 2 trillion yuan by 2022, and the user scale will reach 245 million person-times. At the same time, the industry is rapidly iterating, constantly shuffling and growing.
Technology + data + supply chain, return to the retail "people, goods, field" essence
In the first year of unmanned retail in 2017, many unmanned retail species do not rule out the illusion factor, and 2018 is regarded as the year of unmanned retail. In addition to technological development, unfocused retailing is more focused on data and supply chain. .
Professor Lu Benfu from the School of Economics and Management, University of Chinese Academy of Sciences said: Unmanned retail can only be said to be one of the retail directions. Unmanned retail is mainly driven by artificial intelligence and big data in the United States. Through big data, consumers are aware of current consumption habits. All kinds of goods arranged in retail are imported according to big data. If there is no big data to rely on, there is no way to do unmanned retail.
Nowadays, most of the unmanned retailers are supported by data, creating “Thousands of Thousands of Faces”, and SKU selection and operation management based on consumer preferences. At the same time, it is working hard in the supply chain, controlling costs, replenishing goods in time, and ensuring the convenience of unmanned retail.
Unmanned retail operators’ increased data and supply chain construction is a manifestation of the unreturned retail return to the essence of retail. Many unmanned retail operators cross-border retail, constantly explore and accumulate retail knowledge, and build new shopping with technology. Scenes, using data to understand consumers, and strengthening supply chain management to ensure the circulation of goods, all of which are around the core of the retail "people, goods, field" to carry out unmanned retail operations management.
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