According to retail fair, in the 2023 Jingdong Global Technology Explorers Conference and Jingdong Cloud Summit "Jingdong Technology Practice" sub-forum, Shang Xin, chairman of the Jingdong Retail Technology Committee and head of the R&D and data centre of Jingdong retail technology, released the future brand of Jingdong retail AI RETAIL, which is based on the AI technological capabilities of Jingdong and upgrades the retail people and goods, field. "The abbreviation of AI RETAIL is AIR (air), and it will be ubiquitous." Shang Xin said that Jingdong hopes that based on the continuous application of AIGC and the continuous combination of retail scenarios, relying on the strong AI base of the Jingdong Group, the retail scenarios are constantly broadened and the boundaries are constantly enriched, and in this way, the user-centred concept is constantly deepened.
According to retail fair, in the aspect of "people", Jingdong Retail will take the user as the centre, and constantly deepen and improve the shopping experience. In terms of "goods", Jingdong Retail will make business transformation more efficient through trend insights and big data decision-making applied in the process. The "field" aspect includes both the online field and the current field, as well as the integration of online and offline immersive experience.
He said that in the face of the 35711 dream, Jingdong retail technology will be improved in three aspects. First, ploughing the middle platform system, the past middle platform has formed a relatively comprehensive structure, the future Jingdong Retail will gradually "stronger and thinner" the middle platform, turning it into a more powerful middle platform; second, ploughing the intelligent, so that AIGC in the retail scene "pervasive"; third, continued to carry out intelligent, so that AIGC in the retail scene "pervasive "Thirdly, we will continue to build up our talents and bring in high-end talents.
(source: ebrun)