BBK and WeChat Pay to create 88 Smart Life Day
On August 1-8, BBK Group and WeChat Pay launched a “Peace Life Day” theme for the convenience of the people, 523 stores across the country participated in the BB, with the fastest payment method, the greatest preferential strength, The most abundant form of activity promotes the new wisdom upgrade of the urban life business circle.
Tencent’s technology and flow empowerment, realizing the value reproduction of physical stores
From August 1st to 7th, in the BBK supermarket, customers scan the code into the "Better Buy" applet and receive a free coupon of 10 yuan. After using the scan code purchase and the smart cash register WeChat payment of 5 yuan, you can get 5 yuan. Voucher. On August 8th, the coupon conditions and vouchers can be deducted once, and after the WeChat payment settlement is completed, the payment success page will be shaken to obtain the free ticket or up to 200 yuan to the store red envelope.
Coupons, free of charge, red packets to the store, etc. can be superimposed and enjoyed. What does it mean? Mr. Liang spent 239 yuan in supermarket shopping, 15 yuan on WeChat payment when paying the bill, and shaken after paying 224 yuan. Shake to get the free ticket, free of charge 200 yuan immediately returned to the change account. Equivalent to this order worth 239 yuan, Mr. Liang actually only spent 24 yuan.
During the Wisdom Life Day (August 1st - 8th), the passenger flow of BBK Smart Retail Flagship Stores increased by more than 3 times compared with usual, the WeChat payment ratio was as high as 70%, and the new passenger conversion rate was 6.5 times. Cross-border “chemical reactions” create more novel, more personalized, and more temperature-consuming consumer scenarios that continually optimize the customer experience.
“Nearly 100,000 people participated in the department store coupon voucher activities, which gave us a lot of confidence.” According to the person in charge of the Better purchase program, it will speed up the iterative update, speed up the step by step department store, and let more department stores Enjoy more convenient services.
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