Wumi Supermarket offline traffic improved significantly; Yonghui Supermarket net profit of about 820 million yuan in the first two months of this year, an increase of about 70% year-on-year.
The reporter visited Beijing part of the supermarket found that supermarket enterprises not only do enough homework offline, such as the launch of special dishes, carry out the theme of experience to change the consumer scene, attract more consumers to the store, online also through the issuance of large coupons, carry out large full reduction activities continue to increase the attraction of flow. According to retail fair, supermarket enterprises are optimistic about the future development of the retail industry, saying that they will continue to innovate and upgrade based on their own development characteristics, and seek vigorous opportunities for "upward" development.
Throughout the evolution of the domestic supermarket, from the beginning of the people's enthusiasm for everything on display in the department store supermarkets, to the current e-commerce to change the way people consume, supermarkets in the competition, innovation and change in the evolution of step by step. In the future, the rise of the Internet's new retail model, the external environment is rapidly metamorphosing, the development of supermarkets is still facing considerable challenges.
Faced with the new situation, retail e-commerce industry experts, Bailian Consulting founder Zhuang Shuai told the International Business Daily reporter that supermarkets will accelerate the integration with the e-commerce platform to carry out retail business, according to the consumption characteristics of the region and the community to achieve personalized operation of thousands of stores and at the same time carry out the attempts of multi-format.
Chen Bo, a researcher of CRRP, told the reporter of International Business Daily that, as the space of multi-level and diversified demands in China's consumer market further opens up, and consumers of different ages and preferences present increasingly diversified and in-depth segmentation of their consumption demands, the "operation of the consumer's mind" will promote the accelerated change of the new consumption mode, consumption mode and consumption scenario. Accelerated changes.
"For superstores, high-end retail experience is coming, and high-end supermarkets will pay more attention to the integration of efficiency and experience, and be more vital." Chen Bo said.
On the basis of the existing foundation, how else can superstores make efforts to seize the opportunities of the new wind mouth of retail? Zhuang Shuai said that superstores need to seize the development opportunities of new retail in terms of organizational structure, internal process and reward and punishment mechanism reform, commodity structure and operational capacity improvement.
According to Chen Bo, the future development of superstores must be inseparable from their own visibility, quality of goods and intelligent technology, and superstores need to pursue new consumption patterns and continuous innovation. According to retail fair, many supermarket companies are developing their own brands, which can better enhance people's awareness of the company.
(source:https://new.qq.com/rain/a/20230411A035MM00)