How did the giant enter a $1 billion market?
The China Retail Fair will be held soon.
Because of the size of the giants, the giants often do not rush into a new market, will let small companies go to the road first, and they themselves have a set of rules to judge whether to follow up.
After the listing of many more, in addition to the problem of counterfeit goods, more and more people began to pay attention to the fact that many of them have entered a vast market where Jingdong and even Ali have been long-standing, and more and more relevant articles are available.
In fact, the decision-making process behind this is often not as many people imagine. The author is responsible for sales markets and product projects in international and domestic top companies for more than ten years. He has participated in witnessing the ups and downs of various markets, large and small, online and offline. How large is a market? Why are you entering this market? When is the best time to enter? These are the issues that have been discussed repeatedly by numerous companies in meetings such as board of directors, product planning, and market strategy research.
Investing in the wrong market wastes a lot of resources; entering a market is too late to be beaten by competitors and losing market share; missing a major market is more likely to have disastrous consequences for the company. One of the most important capabilities of a company’s decision-making is to determine where the future business opportunities are and how to seize opportunities.
The layman looks at the excitement and the insider looks at the doorway. How do large companies judge what market is worth entering, and when is the most appropriate time to cut in. From the germination, initial formation to rapid growth of new markets, there are still many rules to follow, and there is a methodology and a relatively mature framework. Using this methodology to see a lot of future developments, and even many practices of Xiaomi, there will be some different discoveries.
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