Number of convenience stores in mainland China in the last three years
The development of China's retail industry.
To open a convenience store must talk about quality, that is, to have benefits. The rent and labor costs of the convenience store industry are increasing every year. For 2017, rent costs rose 18%, labor costs rose 12%, and hydropower costs rose 6.9%. If the convenience store has no operating benefits and opens a loss, the bigger the scale, the greater the loss. It is a disaster. For example, Haode convenience, starting from 2001, opened 50 stores on the first day, 150 in the first year, 350 in the second year, 500 in the third year, and 1,000 in three years. Convenience stores, but there is no benefit in scale. The direct investment and direct losses of 1,000 convenience stores are more than 200 million yuan each, with a total loss of more than 400 million yuan. This blind expansion will inevitably lead to failure.
Average daily sales of convenience stores in mainland China in the past three years
Although the scale and quality are very important to the chain convenience store industry, the importance of the two is still different for the specific stage. At the beginning of the development of chain convenience stores, quality is more important; after the model matures, scale is more important.
Hunan Fuli Shopping Technology Co., Ltd. has operated an unmanned chain convenience store for more than a year, and now there are more than 50 wow 24-hour smart stores in operation. Fu Li purchase is not eager to expand in this year, but is carefully pondering, slowly researching, constantly summing up experience and lessons, truly clarifying the operating mode and operation strategy of unmanned smart stores, and now starting to scale up. Expansion. In the research and practice of this year, we have the following experience:
1. Unmanned convenience stores are different from some convenience stores, and have their own characteristics. No matter in site selection, or in product selection and store operation, unmanned convenience stores and convenience stores have completely different characteristics. Libu has mastered these characteristics and provided a strong guarantee for the next expansion.
Second, the location of the convenience store is very important. If the location is wrong, there is no way to turn over the salted fish. If you don’t close the store, you will lose more. Therefore, Fu Li will not open the store blindly. Fu Li has established a strict evaluation. standard. If you only pursue the scale and open the store quickly, it will inevitably lead to a large number of shops misjudged, and the performance is not good and has to be closed. But if you don’t pursue scale, you can’t get more benefits. Therefore, exhibition stores, store stores and card stores are very important.
Third, to create a solid rear for rapid advancement. The biggest advantage of the unmanned shop is that it is easy to copy and expand, because there is no cashier in the store, which reduces the dependence on people and reduces the difficulty of management, so it is easy to manage and expand. However, it is very important to build a solid rear without moving the grain and grass.
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