Thinking on the Development Strategy of New Retail Convenience Stores
Build a platform for the empowerment platform (APP), create a competitive line (product line), cultivate explosive points (partners), and then incubate new bodies (new economies), which is a new strategy for new retail convenience stores. The core of positioning.
First, the main points of strategic thinking
1. Where are we now?
2. Where are we going?
3. How do we do it?
Second, establish their own new strategic thinking system
In the changing market environment, the most terrible thing is your own mindset. In the changing environment, the top management of the enterprise cannot be changed invariably, but needs to have its own new ideas to propose contingency measures, and cannot adhere to its past achievements or past old ideas.
The first is to consider how to anticipate changes.
The second is to consider how to adapt to change. One of the most important aspects of strategic management is adaptation, and presenting its own thinking based on changes in the environment.
The third is to consider how to survive in the change.
The fourth is to consider how to win in the change, and thus become the industry leader.
Third, the current status of China’s convenience store development
1. Market size: The market scale exceeds RMB190 billion, which is a 23% increase compared with last year.
2. Number of stores: The number of stores exceeded 100,000, an increase of 13% compared with last year.
3, single store daily average: single store daily average sales of 4936 yuan, compared with last year’s growth of 10%.
4. Operating costs: Compared with last year, the rental cost increased by 18%, labor costs increased by 12%, and hydropower costs increased by 6.9%.
5. Commodity structure: The average proportion of fresh food is 15% (40% of Japanese benchmark), and the average proportion of self-owned brands is 8% (45% of Japanese benchmark).
6. Online sales: 45% of companies introduce online sales, accounting for about 8% online.
7, mobile payment: 56% of corporate mobile payments accounted for more than 30%.
8. Membership system: 40% of the companies have established a membership system, and member sales account for about 35%.
9. Proportion of joining: 34% of the companies have not joined the development, and 64% of the companies have less than 50%.
Fourth, the future development direction of China’s convenience stores
1. Terminal mode: Close to the lifestyle of the target group, subdivided goods, store groups, and sub-operates.
2. Commodity combination: Closely focus on own brands, fresh food and semi-finished products to establish product differentiation.
3. Business extension: Integrate composite formats and value-added services to provide a one-stop experience.
4. Digitalization: Self-construction and cooperation to improve the application of high-tech, to create a omnichannel model.
5. Supply chain model: Facing the complex operating environment, continuously improve the leanness of the supply chain.
6. Expansion mode: Establish a reasonable joining mode to improve the efficiency of expansion.
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