Get rid of WeChat group Return APP
The rise of the birthday of the birthday is not to be underestimated. It was only a year since its establishment, and it has attracted the attention of the industry with its rapid growth.
According to statistics, in December 2017, the number of registered users of birthday postcards was close to 4 million, and the number of daily visitors exceeded 600,000. In January 2018, the number of new users on the platform was 100,000, and the monthly GMV exceeded 400 million. The top 10 in the Apple Store shopping list; in April 2018, the platform activated users exceeded 10 million, and the monthly GMV reached 700 million yuan.
Billion Power found that users must register by registering the official WeChat public number or the old user to obtain the invitation code. Currently, there are three levels of birthday birthday members:
1. The newly registered member is a “peanut member”. You can only collect coupons in the app but no commission, nor can you recruit agents. However, you can invite other users to register with the invitation code.
2. After the “Peanut Member” is successfully registered, provide the mobile phone number to the official customer service or inviter to open the super member for free. Super members can receive coupons and have the right to distribute promotions. After the development of the agent, you can also get a 20% commission for the direct agent;
3, super members can also be upgraded to operators, in addition to receiving coupons and promotion, operators can get a commission of 32% of the direct agent, and can also get the share from the agent of the direct agent, the proportion is 22-26%.
In the app for the birthday of the flower, in addition to receiving the product coupons and viewing the proceeds and orders, the user can also view the daily explosion products and official promotional materials in the “Floral Community”.
Similar to other social e-commerce, the birthday card is based on the distribution of its own APP and acquaintance relationship chain. Billion State Power was informed that the birthday party will train new super members every day to form a new training group. In addition to official introductions, APP usage methods, and membership level introductions, Flower Birthday officially teaches new members to drain and pull new methods, including “recommendation to relatives and friends”, “ground push”, “mixed circles” and so on.
It is worth noting that the official birthday of the flower will also emphasize the advantages of the APP and the difference between the WeChat shopping group and the new members, and guide the users to promote, download and use the APP for birthday notes. The flower birthday staff also stressed: "Tencent has blocked the shopping group in a large area, and everyone has a number every day." "Flower birthdays have more advantages than shopping groups: simple operation, free agent, fission team", "Shopping group needs daily Take care of...
“It’s much more sensible to guide customers to download apps than to simply and rudely brush them on WeChat. This way, with APP as the center, we can reach customers and settle users through WeChat public number, personal number, community, and friends. The risk of violent brushing is also much smaller. This may be one of the reasons why it is a birthday note to attract Ali’s attention," said a person who declined to be named.
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