HOME > NEWS
> The US IPO may be an inflection point, and the outside world began to observe the new giants with a microscope.
The US IPO may be an inflection point, and the outside world began to observe the new giants with a microscope.
1. The focus of the Internet has shifted to the offline, and the offline market is much larger than the online one.
After 2016, the Internet has seen many new terms, such as new consumption, new retail, new middle-class, etc., all of which are related to the offline market, and further confirm that the online dividend has been exhausted.
The attitude of the old giants has become interesting, and the transition from online to offline is far less simple than imagined. When O2O got up, Baidu and Ali also went into battle personally. There was no shortage of food, no shortage of good men, but they never managed to fight the new dignitaries represented by the US group. First, the rocket engine can’t be mounted on a bicycle. The huge operating system of a large company tends to be too strong in new business. Second, VC is far more patient than shareholders. Once the giants are frustrated in new business, the stock price decline is a high probability event.
So the giants have two choices, standing behind the investor, or directly buying the company that looks good, and finally leaving the opportunity for the entrepreneur. Compared with online, the offline market is even bigger, and the opportunity to create a new giant has also increased a lot.
2. The essence of business is efficiency. The competition in the Internet will become a long-term battle.
In the book Digital Survival, the essence of the Internet is called mobile bits (information), which is faster and cheaper than moving atoms (physical). No matter what kind of metaphor, it is efficiency, and later Internet entrepreneurs are very useful.
Taobao failed to stop the rise of Jingdong. The crux of the problem is not the fake problem. Instead, Jingdong chose to build its own warehouse logistics, which solved the problem of e-commerce efficiency. Especially after Jingdong’s growth, there were also users who spit fake goods, but few people spit. Jingdong Logistics. There is a similar logic in the fight, Taobao does not lack a lot of cheap goods, but the latter’s group mode and WeChat traffic support, so that the conversion efficiency of traffic suddenly increased.
When it came to the line, the blitz of the Internet became a protracted war. The most common is the method of burning money. The burnt money is slowly earned back. In addition, this is a low-margin market. Only by continuously improving efficiency and maintaining healthy growth under the market share of low gross profit is the long-term A viable business model. It is a pity that the giants do not have this patience. The capital behind them also hopes to quickly monopolize the market and solve the problem with one or two assaults.
3. The new giant is trying to become a technology company.
In Luo’s 2015 New Year’s speech, Cheng Wei was also invited to share. In addition to the length of the subsidy war, there is an impressive word: Didi is the most technical Internet company. Wang Xing and Zhang Yiming probably won’t agree. After all, they also want to be the strongest technology.
recommend