50 yuan a piece of "outside" moon cake cross-border IP profit
On the eve of the Mid-Autumn Festival this year, in addition to pastries and hotel companies, more “cultural travel” and “food” and other “outsiders” are also making a fuss about the moon cake business. The cartoon moon cake and the Wenchuang moon cake gift box with more concentrated IP features even sold an average price of 30-50 yuan per piece. Many netizens confessed in the shopping reviews that they were “to the high value” and “to the circle of friends”. Along with the increasingly experiential consumption upgrade trend, the “buy-and-bead” style of mooncake consumption has once again appeared in the young consumer group.
recommend