The profit point of fresh life has four parts.
One is to earn traffic to distribute profits. Fresh life is docked upstream with Tmall 1 hour, Tmall supermarket, easy fruit fresh, hungry and so on. When there is relatively few convenience stores in the fresh life, it gets the traffic deduction point difference. For example, Tmall deducts two points from fresh life, and then deducts 7 points from the downstream convenience store and earns 5 points from it. When the number of convenience stores that are empowered by the Fresh Life Platform is gradually increasing, it is likely to become a traffic platform similar to the US Mission, which will lead to a variety of modes such as accurate traffic push and traffic bidding.
The second is digital transformation of profits. "The Third Eye to Watch Retail" learned that Fresh Life and Vision Technology introduced IoT technology, artificial intelligence technology, ERP reconstruction system and smart terminal system applications for traditional convenience stores. For example, a new technology led by face recognition is combined with a virtual image of big data to achieve more precise consumer positioning, product structure optimization, and efficiency improvement. In the process, traditional convenience stores can choose whether to purchase the empowerment, and thus become the main profit point of the future planning of fresh life.
The third is to make money from the supply chain. According to Xiao Xin’s idea, when a certain convenience store volume is accumulated on the fresh life platform, the bargaining power can be obtained from the upstream of the supply chain. It is worth noting that the fresh life adopts a strong management and control model for goods, and combines big data analysis and digital management to coordinate product optimization with convenient convenience stores. Xiao Xin said, "Only by controlling the goods, there is a basis for implementing various synergistic programs."
The fourth is the return on capital investment. When the fresh life and the traditional convenience store reach a cooperation, the former will mostly implement equity investment. This aspect can solve or reduce the cost of capital for traditional convenience stores through the capital operation ability behind the fresh life. On the other hand, when traditional convenience stores ushered in qualitative change after three to five years, fresh life can earn profits as a shareholder.
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