This is an era in which AI deeply affects and changes traditional industries. Of course, the traditional industry here does not only include the previous real economy, but also includes those Internet species and species derived from the Internet.
According to retail technology expo, E-commerce is so, derived from e-commerce digital retail, is no exception. In a sense, the reason why they will have so much contact with AI, the most fundamental reason is that AI can bring the efficiency of the re-improvement, experience optimisation, industry redevelopment.
As we all know, as early as last year, digital retail players represented by Yourzine and Weimeng have already started to announce the layout of AI. After a year of exploration and practice, their exploration and practice of AI has finally come to a ripe moment. A few days ago, Yourzine announced that it had upgraded to become an "intelligent system operator", which is undoubtedly the most direct manifestation of such a phenomenon. It is certain that, as more and more digital retail players join the new wave of AI, we will see that digital retail will completely leave the Internet-led era and truly enter a new generation led by AI.
Therefore, on the surface, digital retailing has indeed improved the efficiency of the retail industry to a certain extent, but such an improvement is only temporary and unsustainable. When the dividends released by such a reconfiguration are no longer available, everything will probably start again. This is the key reason why digital retail players are struggling to achieve a fundamental transformation. Like other species derived from the Internet era, if digital retailing is to achieve new transmutation and jump out of the strange circle of the Internet era, it is inevitable that it needs to change the development mode dominated by traditional elements, processes and links, and find new development breakthroughs through the reengineering and upgrading of its intrinsic elements, processes and links.
When more and more players start to throw themselves into the wave of AI, especially when more and more players, start to use AI to re-engineer their inner elements, processes and links, and ultimately realise their own makeovers. According to retail technology expo, the same scenario is beginning to play out for digital retail. By now, digital retail will change the era of being dominated by just traditional elements, processes and links, and truly enter the era of being dominated by new elements, new processes and new links.
Whether in the previous SaaS era or in the digital retail era, the players' improvement of the efficiency of the retail industry has basically been achieved through empowerment and transformation from the outside in. In this process, we have seen the migration from offline to online, we have seen the precise division of traffic dominated by public and private domains, and we have seen the diversification of marketing methods represented by content marketing and live streaming with goods.
Although these approaches do promote the development and evolution of digital retail to a certain extent, they have not really changed the retail industry itself, but only superficial and superficial changes on the basis of traditional retail. It is worth noting that when the products and services of digital retail begin to form an ecosystem, the completion of a new digital-led retail system.
For every player who aspires to make a difference in the AI retail era, finding ways and means to integrate into the industry chain is the right way to go. This is true for Ali, Jingdong and Jinduoduo, and it is also true for Yourzine and Weimeng.
(source: sohu.com)