Global ecommerce leader Alibaba has unveiled 3 new Hema supermarkets in Beijing and Shanghai, offering both online and offline experiences encompassing all the modes and desires of its customers, said the company in a statement.
Incepted in 2015 as an experiment, Hema is the manifestation of modern retail and now has 13 stores across China including major cities like Beijing, Shanghai, and Ningbo.
In Alibaba’s Hema Store, registered consumers can view and purchase available items from their nearest store through the mobile app.Hema also curates a data-driven selection of fresh food and products that are tailored for urban Chinese consumers based on their locations.