According to retail fair，in the next ten years, consumer upgrading and experiential consumption will become two hot spots, emerging consumption will become our country's most worthy of investment in the field of "self-help" normalization, the cash register will inevitably move towards the "unmanned" mode. In addition, the amount of physical business in modern society is reduced, the supermarket needs to be innovative, but also the popularity of unmanned cash register market basis.
People have experience, the super mile, the flow of people, but the cashier point is limited, often - shopping for an hour, queuing for an hour. Why customers buy" book pointed out that "the cash register is the most important part of the store, if the transaction is too slow, or queuing time is too long, shoppers will feel uncomfortable, or to give up shopping", how to do? Of course is to set up self-checkout equipment, so that customers do not have to queue, self-service settlement.
As a new type of intelligent retail equipment, the popularity of self-service cash register road went quite smoothly, along with the advent of the new retail era, the traditional supermarkets are forced to make new changes in foreign supermarkets common self-service cash registers quietly appeared in the domestic supermarkets: Wing Fai, Wumi, Cuimei, convenience bees and other major supermarket chains and convenience stores have introduced the self-service system, now, the self-service cash registers is not an uncommon thing! .
From the consumer's point of view, the supermarket, the ultimate solution is the user experience, the direction is to optimize the experience, convenience has to add, saving consumption time. Supermarkets to buy things more biased towards life, practicality, therefore, in the supermarket shopping customers seek two main points: price, quality of suitable goods; fast and convenient service and shopping process, self-service checkout equipment fast checkout, no need to queue up, to enhance the efficiency of the customer's shopping and settlement, enhance the good experience.
In short, the purpose of the merchants is to enhance the supermarket shopping experience around the people and goods. How to make shopping more enjoyable, the task shopping into experiential shopping, so that the long lines in the checkout area of the supermarket scene to become a memory, is its pursuit.
According to retail fair, self-checkout is of course an emerging cashier settlement method, need to be cultivated to improve the user's habits, and ultimately enable customers to experience self-service settlement in the new retail shopping scene, unmanned cashier, get rid of the traditional supermarkets, convenience stores checkout queues, "chronic disease.
At the same time, the self-service checkout also brings customers a fresh sense of "role-playing" experience, giving consumers an interactive experience, which is particularly important for the supermarkets that are losing their attractiveness, and even attracted the return of some of the family customer base.
With the comprehensive application of unmanned convenience stores, unmanned shelves and other technical means, the retail industry towards a new direction, self-service cash registers as an important part of the intelligence, will inevitably spring into the people's shopping scene.
Amazon's Amazon Go opened the self-service settlement precedent, Walmart pushed the self-service grocery kiosk, and the emergence of some unmanned convenience stores in our country, such as Colorful Box, F5, etc., use the self-service settlement desk. Despite the early start and large scale of foreign convenience store chains, in recent years, new domestic convenience stores have performed well in self-service cash registers with new retail advantages.
Convenience stores like Convenience Bee, as a latecomer, have popularized small self-service cash registers in their stores so that customers can self-checkout, significantly reducing labor costs and improving cashiering efficiency.2020 data, the number of people using self-service cashiering in Convenience Bee stores across the country has increased by about 12%, with the adoption of self-service cashier and self-service checkout counters at night reaching a ratio of more than 90%.
Self-checkout, not only a means of business modernization, but also a market need to enhance the customer experience, there have been consumer surveys, consumer interest in self-checkout is high.
The unmanned settlement vehicles being piloted in the industry make the cashier tend to be mobile and personalized, reducing the time consumers spend in line to check out, greatly improving the freedom of consumers, and meeting the diversified needs of different consumer groups. With the launch of the non-banking union market, the potential market for self-service cashiering is further expanding.
Self-checkout, especially the unmanned settlement car, this experience shopping can bring more offline traffic, so that more people are willing to return to the offline shopping, more willing to go to the "shopping" supermarket, after all, "shopping" is more reflective of the supermarket than the "buy". After all, "shopping" is more reflective of the life rituals brought by the supermarket, in this sense, the self-service cash register has a subversive role.
For merchants, store location selection and store goods supply positioning, decoration, service is certainly important, whether the cash register equipment can play a smart effect is equally important. Supermarket self-checkout machines, which can save labor and keep up with the trend, are worth trying for supermarkets.
The most prominent is that it can solve the problem of imbalance in the flow of people, the peak period can be fast cashier checkout to ease the flow of passengers, idle time can be in the self-service cash registers on the big touch screen to play promotional information, to achieve the maximization of the effect of the campaign publicity, in addition, the self-service cash registers can be 24 hours of continuous work to make up for the lack of manpower when the night shift.
More theoretically, the retail less manpower program can not be separated from the transformation of the settlement process. In fact, the self-service settlement of supermarkets is also a process of superiority and inferiority: in the early days, customers logged in the supermarket's "code purchase" small program, the use of cell phones for self-service shopping and settlement; App can also be self-service checkout, as well as the use of mobile scanners for self-service shopping, but they are all cumbersome, troublesome, and the experience of the effect of the elimination of the poor.
Self-service settlement equipment provides the basis for the smart operation of supermarkets and lays the foundation for the realization of value-added services. With the depth of the application, it can help merchants do a good job of sales data statistical analysis, inventory management, staffing, etc., but also to realize marketing expansion, membership promotion, consumption habits analysis, customer profiling and other work.
It is understood that at present, the landing of self-service settlement equipment in the superstore, the main use of two ways: one is direct sales, plus later service fees, including SaaS services, laid by the merchant independently; the other is the mode of leasing, the operator invests a lot of money to lay the self-service cash registers, mainly charging deposits and rental fees.
What's more, third-party organizations, such as banks, WeChat Pay and AliPay, can provide free self-service cash registers or subsidies for some supermarket chains that have reached a certain number of sizes.
Self-service cash registers in the promotion and popularization of major supermarkets in China, because the machine price is not high for retailers pressure is not high, from the cost of accounting, than the manual settlement of cost-effective, of course, with a cash checkout module of the machine is more expensive, but now, especially young people, rarely use cash.
"No contact" economic development, the experience between the new crown epidemic, driving the growth of self-service cash registers, accelerating its penetration in supermarkets and convenience stores. Data show that the average annual shipments of self-service cash registers exceeded more than 100,000 units, some data show that in the first half of 2022, mainland China's consumer retail self-service equipment shipments of 366,000 units.
The self-service cashier mode with intelligent, personalized and customized, digital experience is bringing more convenience of online shopping to offline, and the end of its shopping is not equal to the end of the service, but the beginning of the digital retail service.
With the advent of the intelligent era, as well as the popularity of mobile payment methods, the super retail model is changing day by day, including self-service cash registers, including a variety of unmanned equipment has gradually become the standard of physical supermarkets, which is a sign of the advancement of social science and technology and civilization and the trend trend.
Self-service cash register, an important link in the smart retail industry chain, is also an innovative practice of new industry, new mode and new scene, which will surely promote the transformation and upgrading of supermarket enterprises.
(source:https://www.163.com/dy/article/I5G5VDIU0514DCU1.html)