According to retail technology expo, Google (GOOGL.US) has launched several new tools for retailers that use generative artificial intelligence (AI) to improve the online shopping experience and other retail operations, Google's (GOOGL.US) cloud business unit announced in a press release Thursday. The new range of products includes a generative AI chatbot that retailers can use on their websites and mobile apps. Google says the virtual assistant can talk to consumers and provide product recommendations based on their preferences.
Carrie Tharp, vice president of strategic industries at Google Cloud, said in a press release, "In just one year, generative AI has evolved from a virtually unknown concept to one of the fastest-growing capabilities in all of technology and a key part of many retailers' agendas."
Google Cloud's offering is the latest example of the growing influence of generative AI in retail. In September, Amazon launched an AI tool for sellers, and many retailers used the emerging technology behind the scenes during the recent holiday shopping season.
According to retail technology expo, Google also announced a large language modelling feature on Thursday, which the company said would improve the quality of product searches. The feature is currently available in select shops and will be fully rolled out later this year, the company added. Google's new AI offerings also include tools to enhance retailers' customer service systems and speed up the product cataloguing process.
In addition to online shopping, brick-and-mortar shops are also getting new AI capabilities through Google's existing hardware and software product Distributed Cloud Edge. Google Cloud's announcement of its latest AI tools comes just days after the National Retail Federation (NRF) will hold its annual convention in New York.
Source：腾讯网