After investing in the focus, Ali may have to "hands-on" to Taobao guests.
A few days ago, a number of people close to Ali broke the news to Yibang Power, saying that the investment of Ali Investment is reaching out to Taobao, or will invest in a shopping guide called “Flower Birthday”, which is derived from Ali’s business. The department has not yet learned. However, Alibaba’s public relations department denied this after confirming it internally.
"After the WeChat frequently blocked the Taobao customers, Ali finally couldn’t help but act." Someone said.
Billion Power was informed that the birthday card was established in July 2017. The app collects a large number of Taobao merchandise coupons. Users can first receive the coupons and then jump to Taobao to place orders. At the same time, they can also sell the products through the social relationship chain. Get rebates.
Today, the e-commerce traffic dividends, the rise of social e-commerce, and the WeChat ecosystem are just around the corner. The Taobao group that sells traffic is also quietly changing. The Taobao customers who are parasitic in the WeChat ecosystem are facing more choices and temptations. How to "regularize the Taobao" on the nerve endings becomes a problem that Ali needs to face.
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