Express companies last high-profile attack on local retail, has been nearly a decade.
According to retail show, China Express has once again become a "crab" people. Recently, in the selection of the country's first fresh food shop "Zhejiang Hangzhou City, Zhejiang Golden Dawn Apartment shop" officially opened, China Express said that this is China's cloud warehouse technology cloud distribution plate in the community of fresh food new retail track a new attempt.
The leading express delivery to the community business of the trial water is not limited to this.
A few days ago, Zhongtong end brand rabbit happy small program "rabbit happy life +" quietly revamped, in the courier service based on the addition of takeaway, catering group purchase and other local life services. In December last year, "Zhongtong has honey - City Outlet" shops in Shijiazhuang, Hebei Province, opened its first flagship shop, with an operating area of more than 5,600 square metres, focusing on super discount brands.
Community fresh food, offline discount shops, local life, China Express is raging, one after another, threw out three moves into the offline retail business, and most of them are directly managed way to open up. Zhongtong express side of the times financial disclosure, Zhongtong selection plan completed in the first half of the country opened 200 fresh food shops.
Once Shunfeng community convenience store "Heyk" halted, does not seem to completely extinguish the retail dream of the courier business.
High-profile kill into the offline retail, half a year to open 200
On 12 January, the first fresh food shop in China in Hangzhou, Zhejiang Province. "Community residents have come to rush to buy, hands full of all kinds of necessities, the scene is crowded, the cashier area lined up in a long queue." Zhongtong Cloud Warehouse Technology wrote in its public number.
The Zhongtong Selection Fresh Store sells room temperature food such as milk and eggs, rice, flour, grain and oil, as well as fresh supplies such as fruits and vegetables, fresh meat, and fruits in the cooler. Photos on social media platforms show that the shop had discounts, seconds and top-up promotions during its opening, such as 150 yuan or a box of Chelsea for a top-up of 1,000 yuan.
According to retail show, the establishment of a supplier system is a top priority. Where do the supply resources required for express companies to carry out retail business come from? It is reported that the Zhongtong selection of the source is relying on the Zhongtong cloud warehouse technology covering the country's warehouse distribution network and agricultural products circulation network, selection of national high-quality agricultural products, using the origin of direct picking direct delivery.
"Zhongtong selection plan to complete the first half of the 200 shops opened, to expand the shop plans to self-operated + franchise form, mainly focusing on the core city, in the fresh distribution centre coverage and related agricultural products supply chain radiation of the city." Zhongtong Express relevant person in charge of the Times Finance said.
Zhongtong Cloud Warehouse Technology was established by Zhongtong Express in 2018 to provide omni-channel logistics supply chain services for traditional e-commerce, community e-commerce, brand merchants and other customers. Since its development, it has more than 270 warehouses across the country, with a distribution range covering 99% of the country's districts and counties and 94% of its townships.
It started its layout in fresh food warehousing and distribution as early as 2019, providing merchants with warehousing, sorting, distribution and centralised procurement "one-stop" services. At that time, it was the rapid development of fresh food retail, Meituan on-line "Meituan buy food" APP, box horse opened the first box horse food market, Hungry's open buy food business.
Zhongtong Cloud Warehouse Technology has disclosed data in 2020, as of July of that year, fresh warehousing and distribution services covering 10 core cities such as North, Shanghai and Guangzhou, providing warehousing and distribution services for more than 1,400 merchants in the field of fruits and frozen products, with an order volume of more than one million. Before Zhongtong Selection, Zhongtong Cloud Warehouse Technology's first agricultural and speciality products experience shop opened in June 2023 in Xi'an.
According to retail show, Zhongtong's first outlet shop was opened by Zhongtong's Yumi Technology, which is positioned as a new retail service enterprise featuring warehouse broadcasting with goods, helping enterprises de-stock through online live broadcasting with goods, and offline brand special sale warehouse, with more than 5,000 cooperative brands. Zhongtong said, "Zhongtong have honey - city outlet" project will also accelerate the expansion in the future.
From traditional supermarkets to storage membership shop, now offline retail battle is in full swing, not only in their own products continue to push the new, the price war is in full swing, and there is no retail brand endorsement of Zhongtong incubation landing two offline projects or face a small challenge.
To Zhongtong selection of the first fresh food shop, which is located in Hangzhou uptown mature residential area, according to the query near the layout of the Hangzhou Hualian, Wanjia LiFE and other supermarkets; at the same time, Sam, Box Horse applet shows that the two physical shops distribution range can cover the Zhongtong selection of shops around.
Source:联商网