1、Payment and SaaS services are deeply linked, and "payment + SaaS + custom" is the main one.
SaaS began to be weakened as a part of cloud services, the traditional growth bottleneck. Therefore, payment institutions often use "payment + SaaS" to meet the needs of small and medium-sized enterprise customers in complex scenarios. At present, the domestic successfully verified model mainly includes "Payment + SaaS + custom", "Payment + SaaS + service", "Payment + SaaS + transaction" three.
2, RPA, low code, artificial intelligence and other new technologies to accelerate the application of Payment + SaaS products apply more emerging technology tools, including low-code / no code, RPA, as well as covering NLP, OCR and other artificial intelligence technologies.RPA and low-code, AI and other technology integration is the main direction of the domestic payment vendors for payment + SaaS technology selection.
According to retail fair, with catering, retail e-commerce, hotels and other industries small and medium-sized micro-enterprise customers as the main focus, 70% of the new users; the old user conversion is low for two reasons: one is that with the entry of newcomer vendors, there are more vendors available to enterprises, and there is a lot of pressure from the competition; the second is that the enterprise needs are more complex, and the payment institutions are faced with a greater challenge in order to provide a value-added user experience. According to the analysis of Econometrics, enterprise-level digitisation is an important part of the progress of social productivity, and accelerating digital transformation through SaaS has become a must for small and medium-sized enterprises (SMEs). Payment institutions rely on the inherent financial gene, join hands with SaaS service providers to carry out industry layout, linking customers and financial institutions in various industries, full-dimensional digital empowerment for small and medium-sized enterprises. For example, based on its mature system capability and experience in serving trade enterprises, digital service provider Sunrate has built flexible and diversified service systems such as TreasuryOS and RiskOS through SaaS-based functional modules, and has continued to research and develop functional modules to enrich the digital operation of trade enterprises, so as to empower trade enterprises to expand their business globally.
According to retail fair, relying on the huge amount of payment business data and technical capabilities deposited, we provide flexible payment + SaaS solutions for small and medium-sized enterprises while digitally transforming them.
At present, China's payment + SaaS market concentration is relatively low, with many participants, including C-end to B-end cross-border payment vendors, mainly Alipay and WeChat Pay, as well as Lakala, Lianlian Payment, Baofu, and other payment acquirers represented by Lakala, Lianlian Payment, Baofu, etc., which first provide payment and other general-purpose services, and then gradually lay out to specific vertical fields on the basis of accumulating the customer volume, and provide industry SaaS solutions. In addition, commercial terminal equipment vendors, represented by Lian Di Commercial, have also started to participate deeply in providing merchants with the integrated service of "payment + SaaS".
According to retail fair, the final application effect of a payment + SaaS product in the market contains at least the following five dimensions: product, price, service, cost and efficiency. Only a comprehensive advantage to be more competitive, from the industry competition situation, the major vendors do not have a core monopoly. In terms of product competition, the biggest advantage of Alipay and WeChat Pay lies in the efficiency of reaching offline consumption scenes, while companies such as Lakala and Baofu will focus more on playing the product value and service advantages. In terms of commercial terminal equipment vendors, co-operation with SaaS companies can penetrate into enterprise and industrial scenes to make up for their ability to penetrate the scene.
Source:微信公众号— 易观分析