“On April 2nd, Alibaba Group, Ant Financial Group and Hungry Co. announced that Alibaba has signed an acquisition agreement to complete the acquisition of a total of 9.5 billion U.S. dollars worth of hungry. The first step in new consumption. "
“On the same day, according to the data of Suning, as of the beginning of February 2018, Suning stores had opened 89 stores; on March 30th, 133 Suning stores opened at the same time in 43 cities across the country. Among them, there are 27 cities including Guangzhou, Shenzhen and Shenzhen. Home sales.Sales show that there are 11 stores with monthly sales (GMV) over 200,000, and some stores have reached the highest monthly sales of 1.4 million.
The aggressive attack of retail giants and the high sales of “new retail” ushered in. “What is new retail in the end?”
New retailing means that the company relies on the Internet and uses advanced technologies such as big data and artificial intelligence to upgrade the production, distribution, and sales processes of its products, thereby reshaping its structure and ecosystem, and providing online services. , offline experience and modern logistics are deeply integrated into the new retail model.
Ma Yun, Chairman of Alibaba's Board of Directors, raised the issue at the Alibaba Cloud Conference in 2016. He has caused many traditional retail sales to respond and he has been involved.
What is the new retail charm?
The traditional online e-commerce companies have obvious shortcomings that are difficult to fill since the day they were born. The online shopping experience has always been less than the fact that offline shopping is indisputable. The new retail, through the reconstruction of people, goods, and farms, is driven by big data, and finally completes business upgrades, consumer upgrades, and quality of life upgrades, providing real-life scenarios and a comfortable and intimate dual shopping experience.
The impact of new retail on the future
E-commerce will disappear. Everyone will have their own e-commerce platform and will no longer be stationed in major e-commerce platforms such as Tmall, JD.com, Amazon, etc. Online and offline will gradually transform from their original relative independence and conflict into mutual promotion. , integration with each other, online + offline + logistics to build a new system, the logistics and distribution from the "sky" level to the "hour" level, fully open up consumer-centric data, membership, payment, inventory, services, etc. Realize the simultaneous upgrade of new retail, new consumption and new life.