.Cui Jiandong: Half-way retail star
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Everyone thought that he was a chef because he was not tall and he was fat. He always gave some misunderstandings. However, he is not angry. Although he only had five years of retail experience, he just managed to make the supermarket business very successful. Cui Bo is a real person, joking and kidding, and it’s really real work. In five years, he walked out of his own retail road and was praised by many colleagues. Immediately afterwards, all sorts of honours were greeted by him. What retail stars and retail elites did not mind. Today, let us walk into his retail world.
Halfway to retail
Cui Boss initially operated a cart. There was a big trailer in his house. He and his wife had been running on the road for years and they made some money in the rain. However, it is not easy to keep a car. They are not worried that they will suffer. The main reason is that there is no guarantee for safety. One by one, the incidents of good friends, made the confidence of Cui boss a bit lower. In the end, he really did not want to live a day of frightening every day because there were so many examples of long-distance accidents. I really do not want to do that, because there are small and old on my own, it is really not afraid of any risk. After much deliberation, he finally withdrew from this line. That year he was just 30 years old and had been keeping the car for ten years. He sold the car and got some savings in his hand. However, we can’t stay in the sky every day waiting for the pie. After some investigations, he felt that it was safer to open a supermarket. He did not need to sleep every day, but he did not need to worry about it. Therefore, he quickly selected a location and then started related preparations. He is a vigorous and resolute person. He does not want to delay what he wants to do. He always wants to operate and practice it immediately. It took about a month and his supermarket was finally opened. Although there is no bottom in my heart, I have savings and I am not worried about any loss. The worst is to not make money or lose money, but at least it is healthy and life is guaranteed. This little thing is nothing for him. It is with such a mentality that it is this kind of peace of mind to operate, and his supermarket can only reach today. Because at the beginning, there were indeed no customers. Since his supermarket was newly opened, many customers did not know and did not understand it, so few people visited the store one day. Every day he turns around in the supermarket, but it’s not a long time, so he thinks about how to attract customers. It was this spirit of study that prompted him to make some progress.
Attentive customer service boast
After a period of observation, Cui boss found that if he wants to run well, he must attract customers and he must retain the customer’s footsteps to make the customer an old customer. Because only one or two temporary customers will not develop long-term, so the energy should be placed on how to retain customers. He believes that he must treat people with sincerity. Only the customer is touched. Then the customer will think about his own shop. Otherwise, it is not enough to attract customers only by the product or the environment of the store. Recognizing this, he deliberately did something. In terms of services, he improved his service attitude and treated every customer with his heart. When communicating with customers, always smiling, often using polite phrases such as “Hello”, “Thank you for coming”, “Please walk slowly”. This gives the customer a civilized and gentleman’s feeling. Whenever a customer has any difficulties that require him to help, he will step forward. After customers get help, they will be very touched. Thus leaving a good reputation. In some cases, he will put some fruits, seeds, etc. on the counter. When customers come to the house, they will greet them, tasting a few words and enhancing their feelings. People who know or don’t know how to exchange change in the store or have a plastic bag, he enthusiastically helps. For a while, their entrance just happened to be a parking lot. There were many taxi drivers waiting for passengers here, and sometimes drivers could not find the bathroom. When Cui boss learned about it, he let the drivers go to the bathroom of his supermarket. This move touched them. Most of them like to smoke and they don’t think they can report it. Therefore, only buying cigarettes here is a reward. For some time, Cui’s boss’s cigarettes sold particularly well. The driver’s friends knew many people. Everyone advertised him. They all said that his supermarket was good and the goods were complete, so he also promoted the retail of goods. And the customers brought by the driver’s friends are mostly large customers. They buy cigarettes for the purpose of doing happy events, and each time they buy more than a dozen or even more. Seeing these Cui bosses finally got a smile.
Paying attention to customers
Cui Bo is an attentive person. Although he likes to be a joke, he is very careful while joking. Because in the context of watching him receiving customers, I have already felt it. For example, when a customer came to shop, when he took the plastic bag again, he did not rub the plastic bag with saliva as some shopkeepers did. Instead, he used his hands to gently glance at the plastic bag and opened the plastic bag. Then actively open up, let customers put the goods into it. Some shopkeepers could not do this. This detail can be seen by the carefulness of Cui Bo’s boss, being able to notice health issues and being able to empathize. And respecting the customer, the details of actively opening the plastic bag are enough to illustrate the problem. And when it comes to billing, he always tells the customer the same price for each item until the customer is satisfied. After the customer left, I asked him, isn’t it bothersome to do this every day? Directly tell the customer a total number is not it? Why do you want to report in the same way? He smiled and said with a smile. In this respect, I have been on a detour. Customers all want to know the specific circumstances of their consumption. If I do not say it, the customer may be confused. Some customers do not care, some customers care. For those who care about, but if we do not report, then it will make him feel uncomfortable, the result can only let him choose another supermarket, and never come to our supermarket. Once, I did not broadcast the news. As a result, the customer was not satisfied and my business became deserted. I have learned lessons. Since then, I have never dared to do that again. Although busy, although tired, but I still insist on broadcasting to customers. This has won the customer’s approval, with the customer’s approval, we can do the next thing.
Know how to innovate
As a young man, Cui boss has a very flexible mind and can always inject fresh blood and breath into the supermarket, so that his supermarket can stand firm in the fierce competition. He is a disgruntled person, and he is a person who refuses to be satisfied with the status quo. Many people have said that your supermarket is good enough, and it’s enough. Don’t be so tired. However, he does not think so. He thinks that he does not work hard and does not innovate. Then he will be left behind. Therefore, he did not relax in this moment. He always goes out to study, preferring to close it. Many people do not understand it. What money does it take to get it and learn? Because he knows that if he does not learn, he will fall behind. After he learned to return, he always changed in his own supermarket. In the local supermarket, he took the lead in realizing experiential shopping, and also implemented home delivery service. In combination with the characteristics of online sales, he combined his own supermarkets to achieve an online and offline interactive sales model and received wide acclaim from customers. This is an innovation, it is a kind of advancing with the times. Because many customers do not like to go out and get used to online shopping. He also thought of his supermarket shopping, so he used WeChat to display his own supermarket’s merchandise, but cooperated with the courier and took the lead in realizing a sales model combining outlets with physical stores. Only this one, let him earn more than 20,000 yuan a year purely. This is just the beginning. He intends to further expand the scale, let this model be further expanded and further improved to meet the needs of more people. When I saw him, I saw what was called passion and what was hard work and struggle. Is such an energetic person, how can it be unsuccessful?
Small profits but better quality
Cui Bo’s boss has a certain amount of investigation and research on the local residents. He has an accurate position on the residents nearby. Therefore, when ordering merchandise, he focuses on it. Since there are more elderly people here, these people are generally more diligent and economical. Do not like to buy too expensive goods. Therefore, his supermarket is dominated by mid-range products. Because these people are from hardships, they care about the price of the goods. Therefore, he plucked out a strategy of puerile, and on the premise of ensuring the quality of the goods, he kept the price low, which naturally attracted a group of customers. The customers spread ten to one hundred, and gradually everyone gathered here. He is also very patient with these customers. He is never annoyed, not to speak irresponsibly. The customer has the heart and knows where it is good and where it is not good, and Cui Bo’s special offer attracts these customers. These customers think that shopping here is the cheapest and most affordable. Therefore, it is here that you are shopping and you do not want to go elsewhere. So, seeing this kind of situation, Cui boss has made a sign of special price every day, further consolidating the confidence of the customer to buy here. In the past few years, he has gained a firm foothold with this. While he now has a good business and many customers, but Cui boss still does not change the previous practice, is still a daily special, which makes customers feel real benefits. Cui boss is not a person who is profit-seeking and he knows how to be grateful. When he knew that he was in difficulty, it was those customers who supported themselves and they were rich nowadays and they could not forget them.
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