According to retail show, Walmart has always had high hopes for the Dongguan market, the shop upgrade plan is to start from Dongguan, investing more than 50 million yuan for 13 shops to carry out a comprehensive upgrade. This model will be replicated nationwide in the future.
According to Walmart Dongguan Regional Operations General Manager Wang Yong revealed that the 13 Walmart shops in Dongguan have been fully refreshed and upgraded, and the future will be through the "over the top" cost-effective, distinctive differentiation of the commodity power to the shop as the core of the omni-channel retail model, "selected one-stop omni-channel shopping experience "Redefine the development mode of hypermarket industry.
In order to achieve this goal, Walmart provides consumers with extremely cost-effective products that are just needed for people's livelihoods through direct sourcing from the source, scale advantages, full chain efficiency, and commodity customisation. According to Walmart Hypermarket Chief Procurement Officer Zhu Jun, the store update launched a series of commodities at affordable prices, such as not more than 9.9 yuan per catty of "cold pork cuts" to meet the consumer's dual demand for quality and price.
According to retail show, Walmart China President and CEO Zhu Xiaojing said, retailers to win the trust of consumers, should focus on customers and provide meaningful differentiated services. Walking into the "New Year's Eve Street" of Walmart Hypermarket, the rate of new products among more than 700 kinds of New Year's Eve products is as high as 60%, and nearly half of them are customised by Walmart. In addition, the upgraded shop also added a new global shopping area, so that customers can shop like a "duty-free shop" as in the hypermarket to buy global boutique.
In terms of service, Walmart continues to expand its online platform to provide convenient shopping options for towns without shops. According to retail show, Walmart has established an omni-channel retail matrix, with more than 10,000 products supporting citywide and national next-day delivery. In late January this year, Walmart will also test the water in Dongguan "half-day delivery", this model will be copied to the national stores after the maturity of the future.
Source:职业零售网