Suguo wants to be the ultimate in convenience and compete with foreign brands.
As a brand of China Resources Vanguard, Suguo Supermarket ranks among the top ten in the same industry in the country for many years, with a total of 1,800 outlets, all over Susie, with 8 million members and an annual sales volume of nearly 30 billion yuan. In the 22 years, Suguo Supermarket has experienced leaps and bounds from wholesale to retail, from small supermarkets to big chains, from traditional retail to new retail.
Meet the customer’s "three meals a day" demand, deepen the core value of convenience stores
In 1999, Suguo’s first convenience store and Huijiedian opened. In 2003, Suguo established an operation department to manage the business of the standard supermarket, community store, and convenience store. In 2004, Suguo subdivided the convenience store format and opened the first “good” convenience store located in the middle and high-end “Fengjie” store.
With its distinctive business advantages and unique development strategy, Suguo has skillfully played a multi-format “combination boxing” in the fierce market competition. In just over ten years, it has completed the intensive arrangement of the Susie market and its market share. Reached 30%.
Accelerate the upgrade with foreign brands
In the past two years, the convenience store format has become a popular outlet. With the entry of foreign convenience store brands into Nanjing, the “war” has escalated, and the competition between domestic and foreign convenience stores for the Nanjing market has become increasingly fierce. Since 2014, Suguo has launched the third generation of “good” convenience, positioning it as “24-hour life service station”, focusing on fresh food and services.
In addition, Suguo accelerated the expansion of the small business, formulated more than 110 development plans for convenience stores each year, and further consolidated the advantageous areas to fill the gaps in the market and expand the development strategy to key cities outside the province.
While expanding new stores, we will speed up the upgrading of old stores. Upgrade the original stores with “good” three-generation convenience stores, three-generation community stores, and fresh-enhanced standard super-models. Accelerate the development speed of small-scale outlets and the pace of upgrading the format, start the research on the format of the fourth-generation convenience store, and launch a “self-service convenience store” to create a smart store.
So far, the total number of convenience stores in Suguo has reached 1,100. In the next five years, Suguo will speed up the strategy of directly operating and closely joining the two-wheel drive expansion store, bringing the total number of convenience stores to more than 1,800.
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