Carrefour’s digital transformation leads the future
During the transformation process of Carrefour China, digital innovation was continuously carried out, enriching the channels of online and offline integration channels, and fully improving Carrefour’s precision operation capability. Use WeChat payment, brand public number and small program to complete user access and access to members in one step; boost user brand download and order growth through social advertising user insight and precise targeting; scan code purchase, WeChat and face recognition payment, Both greatly enhance the digital ability of online and offline shopping.
Carrefour China’s small program from online coupons, store purchases, membership activation and points, allowing customers to complete the convenient operation on a unified interface, in the store away from the store, online and offline integration of full-service consumers. At present, Carrefour’s small program has collected functions such as scan code purchase, sub-regional coupons, electronic posters, membership rights, and group marketing. It has acquired a large number of new members and at the same time drove sales growth. On August 8th, the online shopping mall function, users will be able to purchase tickets in small programs, single-site purchase, convenient shopping experience is conducive to the further increase in sales of Carrefour e-commerce.
Checking out the checkout at the store has always affected the consumer’s super shopping experience. Scan code purchase has become a tool to solve this problem, so that each customer can scan the code gun in his hand, that is, buy it. At present, Carrefour’s South China area scan code shop purchases accounted for more than 20%. It is reported that Carrefour will be promoted to the entire southern district in the quarter, and it is expected that the entire Chinese store will be sold at the end of this year.
As the demand for online shopping is growing, Carrefour’s small program e-shop enters the test, providing consumers with more convenient shopping services, and also transforming social traffic into direct consumption. In addition, Carrefour began testing the O2O platform from May 2017 to meet the needs of other shopping scenes. The distribution store data has grown rapidly, and as of August 2018, it has covered all Carrefour cities, and most of the stores have a daily order volume of 1,000.
recommend