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> These traditional retail enterprises have the following characteristics and phenomena in digital construction and new retail exploration.
These traditional retail enterprises have the following characteristics and phenomena in digital construction and new retail exploration.
First, the omnichannel digital model has become the mainstream of the industry. In order to fully explore the upgrade of retail formats, most department stores have built an all-channel digital model of “entity + online + mobile”. Through the survey of sample companies, Zhongbai Association and Li & Fung found that 86.3% of the companies surveyed had launched O2O, and 54.8% of the respondents had launched e-commerce business, of which 73.3% of the respondents had self-built network sales platform, 13.3 % of the companies also have a self-built online sales platform and a third-party online sales platform. In addition, 37% of the companies surveyed have self-built mobile apps, promotional information push, merchandise sales, indoor shopping guides, restaurant reservations and other services.
Second, the new retail business is frequent. The new concept and the new model have spawned a new retail scene for thousands of stores, and various new "retail +" formats have emerged. Compared with the traditional format, the new format pays more attention to the customer experience. Young fashion and high-end luxury department store projects are greatly affected by shopping centers. The number of newly opened stores has been decreasing year-on-year. Large traditional department stores have generally transformed into shopping centers, super-species, outlets, etc., and traditional department stores have been greatly reduced.
Third, various new technologies continue to drive smart retail to master more accurate consumer data and achieve precise marketing. Mobile payment, Internet of Things, face recognition, AI and other information technologies promote the transformation and upgrading of traditional department store retailing from procurement, production, supply and sales. According to the survey, as many as 92.6% of respondents currently collect consumer data for accurate promotion, and are using technology to create new experiences and provide customers with better products and services.
Fourth, the deep integration of retail capital, to create an integrated online and offline integration. On the one hand, large-scale Internet companies have penetrated large-scale offline, and the integration of online and offline has shifted from capital integration to business integration. On the other hand, the value of physical retail has become prominent, and high-quality offline retail brands have been fully recognized by the capital market. Offline companies are also accelerating integration to create a nationwide retail platform.
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