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> A lot of information shows that there is inextricable connection between fresh life and Ali
A lot of information shows that there is inextricable connection between fresh life and Ali
Less than two years into the convenience store field, Fresh Life has upgraded from a new face of obscurity to an influence on the industry pattern by acquiring a good neighbor in Beijing.
On the one hand, fresh life makes equity investment in the target enterprises; on the other hand, its open enabling platform has followed up, thus forming a “double lock” of equity investment and technology empowerment. According to the Fresh Life Plan, it will open up an open back office that provides multi-party empowerment for convenience stores, and unites a partner in each core area to form a national network.
Fresh life is an integrator of the convenience store industry, but it was founded less than four years ago. At the end of 2016, it was transformed from a main cross-border e-commerce to a special convenience store. As a newcomer to the industry, it is worthwhile to play behind the scenes of fresh life.
Combining the source of fresh life traffic, strategic partners and the capital behind it, "The Third Eye to Watch Retail" believes that the giant behind the fresh life is Ali.
A lot of information shows that there is inextricable connection between fresh life and Ali. For example, in terms of traffic empowerment of fresh life, its traffic sources include Tmall 1 hour, Tmall supermarket, Taobao takeaway, hungry, and many other Ali online platforms, which are almost in the Ali system platform. The strength of support that is impossible. Among them, the easy-to-fruit fresh and the fresh life have maintained close cooperation, and in the fourth quarter of 2017, they jointly acquired Beijing Good Neighbor Convenience Store with Fresh Life.
All along, Ali and Tencent have focused on the layout of physical stores in the hypermarket format, and few convenience store formats have been integrated. If Ali is going to shoot at a traditional convenience store, the fresh life will become a vanguard, taking on functions like the export mode of Box Ma and the integration of regional retail companies.
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