E-commerce that almost killed community businesses
Retail development
Why do you want to pull a physical store?
As a community business supporting the community, it has its own hard wounds since its birth. Because of the impact of e-commerce, it is not surprising to go to the store and close down. But now the latest trend is that community business communication between physical stores and the Internet is likely to make up for the previous weaknesses and produce 1+1>2 effects!
-1- Community commercial real estate has inherent congenital deficiency
In the past, the developer built a new district, because selling houses is the source of their profit. For the bottom shops, they are selling things and handed them to the small vendors to take care of themselves. However, small traders lack the ability to operate the store in a unified manner, and lack the guidance on how to do it. How long should commercial real estate be profitable and how it will develop in the long run, has been groping and positioning is unknown.
-2- E-commerce has inherent advantages, once the community business appeared
Consumers choose online trading because buyers and sellers can save a lot of money in warehousing, storefront, logistics, manpower, etc., and save the difference in offline shopping. By staying at home, relying on logistics to buy goods across the country has become a driving force for consumers to shop online. When more and more people choose to pay for online shopping, there is even less traffic in offline stores. It is not surprising that community businesses are closed and closed down.
-3- Future: The bottom business e-commerce joint development
As the e-commerce participation population has a wider coverage, the consumer population and consumption habits are gradually stabilizing. The online store needs to acquire a new user, and the cost to be paid is getting higher and higher. The online shop used to be rented due to storefronts. The reduced costs of distributors and manpower also increase due to the increase in traffic costs and transaction size.
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