Box horse cancels entry fee
Why is there an entry fee?
The entrance fee (also called the store fee) is a fee charged by the mall and supermarket for the relative advantage of the market transaction. In the 1990s, French retail giant Carrefour began to enter China, and it also brought a set of expansion models in developing countries: by collecting channel fees from suppliers, and by taking the form of payment, earning background profits, and then achieving Rapid expansion at low cost.
From this definition, we can understand that the entry fee is mainly due to the relative position of the retailer. The retailer wants to increase revenue and achieve low-cost rapid expansion. In today’s market, these two seem to have already failed.
Retailers, especially traditional retailers, have gradually lost their dominant position under the impact of e-commerce. Consumers can purchase products from different channels, and they can’t guarantee sales on the retailer’s shelf.
Traditional retailers have long passed the period of rapid low-cost expansion (2004-2011). Today, more and more streets are all new retail stores.
It can be said that even if the box horse does not cancel the entry fee, it is a matter of time before the entrance fee leaves the historical stage.
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