Business process innovation and business volume triumph
Relying on Tencent’s platform infrastructure and technical support, Carrefour has expanded its online and offline integrated channel channels by creating a CRM system and connecting digital toolboxes such as WeChat payment. Carrefour’s digital operation capability has also been fully upgraded. Specifically, it includes the following two aspects.
First, Carrefour’s small program continues to improve and upgrade its smart retail capabilities. On the first half of the line, Carrefour’s small program daily visits reached 30w, and the average daily visitor number was 16w. After three large-scale version upgrades, Carrefour’s small program has been on-line scan code purchase, over-the-screen coupons, electronic posters, sub-regional coupons, Member rights, group marketing and other functions; cumulative sales of 6.16 million sales and 2.4 million nuclear sales; August 8 online online mall applet, users can receive coupons in small programs, single-site purchase, The convenient shopping experience is conducive to the further increase in sales of Carrefour E-commerce.
Second, the customer has a hand scan code gun, scan code purchase popularization to promote smart retail transformation. Carrefour’s South China area currently has 25% of scanning code stores, and it will be promoted to the entire southern district at the end of August. At the end of this year, it will realize the sweeping of the whole Chinese stores. It means that Carrefour will jump out of the limitations of traditional retail, enhance the consumer shopping experience, open up the online and offline omnichannel consumption scenarios, and strengthen their competitiveness.
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