Shanghai convenience store market has 50% growth space
At present, Rosen Shanghai, Jiangsu, Zhejiang, and Beijing have their own right to purchase, and purchase goods according to their own conditions, in order to achieve individualized in each region.
"Now some people say that consumption is downgrading, what is consumption downgrade? I want to say that segmentation is doing well because consumption is upgraded; if segmentation is not done well, then sales will definitely decline, that is, consumption is downgraded."
Shanghai is undoubtedly a must-see for all convenience store brands. At present, there are 6,000 convenience stores in various brands in Shanghai. According to the data of Japan and Taiwan, every 2,500 people have a convenience store, then Shanghai should be able to It has reached the scale of 9,000 convenience stores, which means that there is still 40-50% growth.
However, due to the large number of convenience stores in Shanghai, he believes that short-term convenience stores in Shanghai will still be dominated by replacements, and the total growth will not be rapid. At the same time, the number of convenience stores in Shanghai’s surrounding cities is also large, and Rosen’s expansion in third- and fourth-tier cities is also steadily advancing. At present, Rosen’s goal is to be able to break through 3,000 in the existing area by 2020, including 2,000 in East China and 1200 to 1250 by the end of this year.
Rosen’s pace of expansion was not smooth. After entering Nanjing in August last year, Rosen’s goal was to open 100 stores within one year, but 60 stores were actually not opened. Zhang Wei said that Rosen is not slowing down in Nanjing, but wants to be steady and steady, and is responsible to the franchisees.
“If there are too many convenience stores in a certain area, the merchants will speculate on the rents of the shops in order to get the shops, which will cause unnecessary damage. Even if you open the store, you may not be able to make money. The convenience store cannot In order to open a store and open a store, it is the key to making money. In areas including Beijing, Rosen will choose to open stores according to the rent conditions of the city and the artificial conditions."
Rosen achieved growth of more than 30% of stores and sales for three consecutive years from 2015 to 2017. It is one of the highest growth rates of convenience stores in China, and passenger traffic has also maintained positive growth. It is expected to be realized in 2019. Organize profit.
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