Regional retail companies face many challenges
The China Retail Fair will be held soon.
First, make good use of partners and the amoeba mechanism. I have observed that many companies are applying the amoeba and partner mechanisms to further strengthen the vitality and competitiveness of the company. In the process, how can the new management model help our regional enterprises to develop better and how can we make Our excellent corporate culture continues to flourish in this new institutional design, rather than being eroded or damaged. We should pay attention to the risks that may arise. There must be a very strong cultural support, very strong institutional support, including a very strong continuous training of talents, so that these new operating mechanisms play a greater role.
Second, investment. Many regional retail enterprises are multi-format development. In this process, they will inevitably be involved in the operation of commercial real estate. Before the investment of commercial real estate, we have many successful cases, but there are also some failure lessons. Investing in commercial real estate, the “Wanda Model” is undoubtedly the most stable and successful model that has been verified by the market. If you invest in commercial real estate alone, the risk will be very large. In addition, due to the country’s macroeconomic adjustment in recent times, there have been many uncertainties in the source of long-term investment funds, so in this case, how to ensure the safety of the corporate capital chain is a very important risk point. The current stage should be more stable and cautious.
Third, operation. In terms of operations, due to the development of e-commerce and the emergence of new formats, the lifestyles and concepts of consumers in the county market are changing. As young consumers become the main consumers, there is a very high demand for the shopping scene experience. Variety. Therefore, the pace of innovation and iteration of the format will continue to accelerate to adapt to changes in the market, which is an important trend.
Fourth, marketing. Traditional price-oriented marketing is becoming less and less efficient for regional retailers that are constantly upgrading. In terms of drainage, in terms of brand building, the requirements for marketing methods and marketing talents will be higher and higher.
Fifth, digital. The digitization of retail enterprises in the third- and fourth-line markets is still in the introduction stage, but this is an inevitable trend of development. Now it is mainly based on the convenience of drainage, customer service and payment. In the future, digital optimization of corporate goods is a very important decision-making basis for the overall business strategy. Regional enterprises can rely on market advantages and increase the use of customer data, which will have an important impact on the next stage of sustainable development.
Sixth, the supply chain. Supply chain is the advantage and disadvantage of regional retail enterprises. The advantage lies in the strong self-production ability, the disadvantage is that the procurement scale is relatively small. Nowadays, excellent regional enterprises attach great importance to the construction and optimization of the supply chain, including the creation of their own brands and the construction of the central kitchen. In the future, how regional retail companies continue to strengthen their position in the local market and ensure better customer service, there are still many aspects that can be optimized and deepened.
For the innovation of the retail industry, from a micro perspective, many business models are imperfect and debatable, but from a macro and long-term perspective, they may be an angle and there will be many forward-looking leads. Therefore, we should adhere to an open learning mentality while maintaining the spirit of seeking truth and being pragmatic, and combining it. This ensures that we continue to maintain the advantages of regional enterprises and achieve greater growth in an iteratively faster environment.
recommend