Watsons will open the first makeup concept store in Beijing in the near future
The China Retail Fair will be held soon.
Watsons, which has long since failed to meet the traditional categories, has finally planned to expand the color cosmetics concept store colorlab to Beijing after Shenzhen, Guangzhou and Shanghai.
Recently, Beijing Business Daily reporter learned that Watsons will open the first cosmetics concept store in Beijing in the near future. Previously, Watson’s China CEO Gao Hongda said on the 2018 Watsons HWB Health and Beauty Award that the consumption of the new concept store after the renovation increased by an average of 20%-30%. In addition, since the opening of colorlab, the total annual sales of color cosmetics products has increased by 74%.
Lai Yang, a special expert of the Beijing Business Research Institute and executive vice president of the Beijing Business Economics Association, said that it is precisely because of the improvement in the performance of the cosmetics store, and the young consumers’ demand for makeup products is relatively large, so Watson’s will Vigorously expand the number of make-up stores.
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